5 things to teach your kids about love and money

Photo of Sri Reddy who has tips about love and money from his own experience.

Some of the most memorable advice that Sri Reddy ever received about love and money was 31 years ago, from his grandfather who was visiting from India.

“When it comes to your spouse, your shoes, and your mattress,” his grandfather said, “choose wisely.”

Of course, the choice of spouse is the most important of the three. This is the person with whom you’ll not only share an emotionally rich and supportive relationship (keep reading, cynics) and the far less romantic household budget.

Today, Reddy, a senior vice president of Retirement and Income Solutions for Principal®, passes on his own wisdom on balancing love and money as a husband and father to three children, ages 7, 10, and 11.

1. "Talk honestly about how couples earn income and spend together."

Reddy and his wife share the financial value of donating part of their earnings. For them, money is “a means to an end—it’s absolutely not an end,” Reddy says.

Living out that shared financial value, they take the kids shopping for school supplies twice: once to get ready for the school year, and then to fill 25 backpacks with supplies for children in need. They talk openly to the kids about why helping others when you have enough is a financial priority for them.

2. "Discuss the difference between want and need in a shared budget."

Clear understanding between the two might discourage money struggles that ruin relationships. Do you need a cool new car now, or can you delay a few years and put that money toward a retirement fund or paying down your partner’s student loan?

When one of his children asks for something that costs more than $20, Reddy doesn’t just say no. He tells them to ask again in two months. Most of the time, the child’s fascination has long since ebbed. That teaches an important lesson about delayed gratification. Share an interest calculator with your kids to show them how those saved dollars may grow over time.

A generational trend offers evidence that this works: A rising tide of young “super savers”—workers saving so aggressively for retirement that they often max out their 401(k) contributions—say that they learned about money mostly from their parents.

What you say and do when it comes to saving for the future sinks in with your kids.

3. "Help prevent children from starting a relationship in debt."

Not even a wedding, that peak public celebration of love, should be an excuse for going into debt. Avoiding debt early helps provide better financial flexibility later in life.

And now that people often fork over thousands of dollars to get married (not to mention even more for an education), this is a big spend where a parent can advise young adults. Guide them through the milestone without being overbearing.

“Help them make a prudent choice that’s not going to weigh them down for years,” Reddy says. 

4. "Model healthy budget conversations."

“The spouses who get into trouble are the ones who never talk about finances,” Reddy says. “That’s a flawed model."

Be open and honest, even though it's not the most romantic banter. Money conversations are essential to the health of your partnership and the family budget. Let the kids see you digging into the tough stuff together with love and respect.

Parents talking about prospective partners with growing kids should have that money conversation, too.

“Background, ethnicity, culture—these aren’t the differences to worry about,” he says. “Do the two of you fit in terms of philosophy?”

5. "Invest in disability insurance and life insurance. It’s important to protect yourself and them."

Generally, the cost of disability insurance and life insurance is less when you’re younger and healthy. There’s a variety of policies available to help meet present and future needs, as well as your budget. “Buying protection today is giving your future self a gift,” Reddy says. “It can give you and your family peace of mind.”

When they’re old enough, let the kids know how you’re insured and why, to prepare them for their own happily ever after.

“I’m insured for a reason,” he says. “I don’t want to be a burden to others. And I don’t want my absence to burden my family.”

Next steps

This document is intended to be educational in nature and is not intended to be taken as a recommendation.

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Co. and plan administrative services provided through Principal Life Insurance Co.  Principal National Life Insurance Company and Principal Life Insurance Company are members of the Principal Financial Group®, Des Moines, IA 50392.