Midwest Region Business Center
The Midwest Region Business Center, with its multiple locations, is a client-focused financial services organization representing Principal®. We help individuals, businesses and their employees establish priorities and develop strategies to achieve financial success. Our financial professionals will work closely with you on a consultative needs-based approach to find solutions that will help you reach your financial goals.
Working with us
If you’re interested in working with us as an advisor, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & advisors
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of advisors in the Midwest region to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.
Scott Krueger - Regional Managing Director
Scott leads the Midwest Business Center with over 26 years of experience in business and the community. Scott is passionate about collaborating with his team of leaders and advisors who specialize in helping business owners and individuals achieve their financial goals. Scott has served in various leadership roles with the Iowa Chapter of The Leukemia & Lymphoma Society, as well being highly involved in St. Pius X Catholic Church and Dowling High School.
Lance Gardner, RICP® - Managing Director
With 27 years of experience in business, Lance is focused on revenue growth, recruiting, and developing a productive sales team. Lance is deeply committed to Variety Club of Iowa, where he serves on the Executive Committee. Additionally, Lance is highly involved in Gilbert Schools, where he has served in a variety of volunteer roles.
Ann Hudson, CLF - Managing Director
As Managing Director, Ann actively recruits new and experienced financial professionals to the firm, and works with financial representatives focusing on their professional development. Ann has been in financial services for over 26 years. She is a member of GAMA and NAIFA and involved in numerous community organizations.
Mike Niedert, CLF, RICP® - Managing Director
A member of Principal Financial Group's Hall of Fame, Mike has been in the financial services industry for 27 years. As a Managing Director, Mike actively recruits, trains and develops financial advisors. Mike is a Charter Parishoner of St. Francis Parish in West Des Moines, where he and his wife currently reside.
Brenda Smith, ACS, FLMI, AIAA - Operations Manager
Brenda has been with the Principal for 38 years. She plays many key roles in our leadership team that includes overseeing the operations of the Midwest Region Business Center, handling our budget and focusing on running the office to better serve our clients, advisors and the employees of the business center. Brenda is active in our community volunteering and giving back by raising money for Breast Cancer, Big Brothers/Big Sisters and the Children’s Charity Variety Club.
Interested in meeting with an advisor near you? Great! Check the list below to see who’s available in your area and learn more.
Midwest Region Business Center office
6701 Westown Parkway, Suite 200
West Des Moines, IA 50266
515-246-4000 or 800-447-9049
The Financial Professionals in the Midwest Region Business Center are licensed in AL, AZ, AR, CA, CO, CT, DE, DC, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY, (some or all states) to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* The DBA in which an advisor markets under is not an affiliate of any company of the Principal Financial Group®.
Important Consumer Information: The Midwest Region Business Center Financial Professionals of Principal Securities may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.