New England Business Center
The New England Business Center is a group of local offices representing Principal® in Massachusetts, Connecticut, Maine, New Hampshire, and Rhode Island. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as an advisor, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & advisors
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of advisors in the New England area to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.
Craig A. Dahl - Regional Managing Director
Craig leads the business center with over 15 years’ experience in the New England region. His team focuses on the culture of heartfelt relationships, helping people set and achieve their financial goals. Craig enjoys coaching hockey, playing golf and spending time with his wife and two daughters.
Shannon Barrionuevo CLF®, LUTCF® - Field Supervisory Associate
With 18 years of industry experience and over 15 years with Principal®, Shannon is responsible for assisting in the supervision of advisors in the New England, south Florida and upstate New York regions. She maintains the FINRA series 6, 7, 26, 24, 66 & 53 securities registrations and is insurance licensed in Florida.
A long-time resident of Broward County, Shannon is married and lives with her husband along with their 4-legged children Abby and Haley in Pembroke Pines. Shannon and her husband are very active in their faith as Jehovah’s Witnesses.
Laura Grell - Recruiting Support Coordinator
Laura started with Principal in October 2017 and has over a year of experience in recruiting and HR support. She specializes in candidate experience and delivering quality recruiting/selection assistance.
Laura earned her bachelor’s degree in Marketing with an emphasis in Sales Management from the Univeristy of Northern Iowa.
Laura stays active by working out and golfing. She enjoys spending time with family and friends and traveling to new places.
Suzie Daggett - Marketing Support Coordinator
Suzie brings to the Business Center over 18 years of industry experience. She specializes in providing high quality marketing support. She has a broad knowledge of Principal® products and new business processes, as well as years of customer service experience with both clients and advisors.
Suzie received her B.A. in French and International Business Certificate from the University of Iowa. She loves to travel and has been to 35+ countries. She enjoys live music/theater, cultural events and spending time with friends and family.
Interested in meeting with an advisor near you? Great! Check the list below to see who's available in your area and learn more.
20 Independence Drive, Suite 1A
Freeport, ME 04032
Directions to this Maine office
15 Bay Drive
Canton, MA 02021
Directions to this Canton office
201 Jones Road, Suite 212
Waltham, MA 02451
Directions to this Waltham office
New Hampshire office
395 Main Street, Suite 5
Salem, NH 03079
Directions to the New Hampshire office
6 Rock Creek Lane
Torrington, CT 06790
Directions to the Torrington office
The financial professionals of the New England Business Center are licensed in AL, CT, FL, GA, ME, MA, NH, NY and TX to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800/247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Advisors marketing under DBA are not an affiliate of any company of the Principal Financial Group®.
Important Consumer Information: The New England Business Center Financial Professionals of Principal Securities may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.