Just call us Principal.

Same company. Same name. Now with an exciting new global look to better represent who we are and where we’re headed in the future.

We’ve always been about helping people but our business changed substantially during the past decades.  We needed our visual identity to evolve, too.  Something to better reflect how we help make financial progress possible for people and companies around the world.

We might look different, but we’ll continue to serve you with the strength, stability, integrity and experience you’ve come to expect.

Defining moments

For us, the change to our logo is a new chapter in our history.  A defining moment.

Our lives are full of defining moments. Job changes.  Raising a family.  Retiring.  And we’re here to help you build, protect and advance your financial well-being during all those moments.  Our employees are passionate about helping you achieve your goals—sharing innovative ideas, investment expertise and real-life financial solutions to fit your life.

So what are you waiting for? Let’s get started and find out how we can help you with your defining moment and get one step closer to achieving your financial goals


Principal Trademark History

Photo depicting the history of Principal's logos.