Just call us Principal.

We’ve always been about helping people, but our business changed substantially during the past decades.

We needed our visual identity to evolve, too. Something to better reflect how we help make financial progress possible for people and companies around the world.

Defining moments

Our lives are full of defining moments. Job changes. Raising a family. Retiring. And we’re here to help you build, protect and advance your financial well-being during all those moments.

Our employees are passionate about helping you achieve your goals—sharing innovative ideas, investment expertise, and real-life financial solutions to fit your life.

So what are you waiting for? Let’s get started and find out how we can help you with your defining moment and get one step closer to achieving your financial goals


Principal Trademark History

Photo depicting the history of Principal's logos.