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Meet the management team - Central Florida

Principal® Financial Network of Central Florida

Meet the management team
Photo of Dwight C. Larkin

Dwight C. Larkin, CLU®, ChFC®, CLTC, FLMI® - Senior Managing Director

Dwight has over 30 years of experience in the insurance and financial services industry. He sees the industry through a truly diverse lens. Dwight began his career trading options on futures in the Chicago trading pits, then moved on to supervise one of the largest OSJs at a major mutual insurance company. Dwight has experience advising clients and businesses directly and coaching financial professionals on best practices. Dwight teaches his clients how to look at all aspects of a financial plan, whether for a business or family, and incorporates in-depth concepts that touch both the investment space and insurance planning.

Contact information
904-999-3095
larkin.dwight@principal.com
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Photo of Jason Sanders

Jason Sanders, MBA - Managing Director

As Managing Director, Jason actively recruits new and experienced financial professionals to the firm and works with all our financial representatives focusing on their professional development. Jason joined the leadership team in 2015 and has been a financial professional with Principal since 2009. Jason graduated from Florida State University with a bachelor’s in finance, then went on to get his M.B.A. from the University of North Florida.

He and his wife Sally have two daughters, Iley and Berkley. Jason loves spending time outdoors and watching FSU and Jacksonville Jaguars football.

Contact information
904-993-3107
sanders.jason@principal.com
Photo of Suzie Daggett

Suzie Daggett - Candidate Experience Consultant

Suzie partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.

Contact information
515-246-4983
daggett.suzie@principal.com
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Photo of Lisa Rinehart

Lisa Rinehart - Regional Talent Acquisition Consultant

Lisa has over 25 years of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact Information
559-214-2123
rinehart.lisa@principal.com
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Photo of Rocio Stevens

Rocio Stevens - Business Development Consultant

Rocio partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
321-214-1512
stevens.rocio@principal.com
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Photo of Shirley A. Cody

Shirley A. Cody, ACS - Site Coordinator

The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Shirley is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely manner.

Contact information
904-999-3106
cody.shirley@principal.com
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The Financial Professionals in the Principal® Financial Network of Central Florida are licensed in the states they have satisfied qualification requirements to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advisory services.

This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third-party entities.

Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company® and the companies available through the Preferred Product Network Inc. Securities and advisory products offered through Principal Securities, Inc., member SIPC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.

*Non-securities registered; insurance licensed financial professional. 

Important Consumer Information: Financial Professionals of Principal Securities® who are part of the Principal® Financial Network of Central Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.

Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.