About Us Our Company Worldwide locations Regional locations Principal ® Financial Network of Cedar Valley Meet the management team - Cedar Valley
Principal® Financial Network of Cedar Valley
Meet the management team
Office leadership
Clint Hinderaker
Clint Hinderaker CLF®
Regional Managing Director

As regional managing director for the Principal® Financial Network of the Cedar Valley and Quad Cities, Clint is responsible for actively recruiting, training, and developing financial professionals. Clint began his career in the financial services industry in May of 2003 and is a past president and active member of National Association of Insurance and Financial Advisors (NAIFA) Iowa, an active member of the Society of Financial Services Professionals (SFSP), and Finseca (formerly known as the General Agents and Managers Association (GAMA)). Clint lives in Tipton, Iowa with his 3 daughters. In his spare time, Clint is an avid golfer, hiker, and sports enthusiast, and serves as a board member for the Tipton Gold Youth Baseball Program and the Tipton Tiger Basketball Club.

Contact information
515-291-6704 hinderaker.clint@principal.com Connect with me on LinkedIn
Jason Folsom
Jason Folsom CFP®, ChFC®, RICP®, CLF®
Managing Director - Investments

As managing director, Jason actively recruits new and experienced financial professionals to the firm and works with all our financial representatives focusing on their professional development and wealth management strategies. Jason joined the leadership team in the Quad Cities in 2015. Jason started his career in financial services in 2000. In his free time, he enjoys spending time with his wife and two children in their hometown of Erie, IL.

Contact information
563-383-0850, ext. 103 folsom.jason@principal.com Connect with me on LinkedIn
Office staff
Sarah Lindsay
Sarah Lindsay
Assistant Director Field Operations

Sarah drives operational excellence in partnership with the regional and territory leaders. Through leadership of and in partnership with a team of territorial support staff she strives to deliver solutions to financial professionals cultivate compliant and best in class practices.

Contact information
515-297-8407 lindsay.sarah@principal.com Connect with me on LinkedIn
Mark Parish-Dunsworth
Mark Parish-Dunsworth
Manager Field Operations

Mark leads a team of new business consultants and works closely with corporate partners to develop processes which enable the team to provide a high level of service to the representatives in the territory.

Contact information
parish-dunsworth.mark@principal.com
Amanda Williams
Amanda Williams
Senior Business Development Consultant

Amanda works with the management team and financial representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
williams.amanda@principal.com
Becky Mitchell
Becky Mitchell
New Business Consultant

Becky is responsible for consulting and managing new business case design and submission. She partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
mitchell.becky@principal.com
Michele Kruse
Michele Kruse
Site Coordinator

Michele plays a crucial role in ensuring our offices operate efficiently. Working closely with the entire team, she serves as a skilled troubleshooter who addresses challenges head-on. Michele takes pride in making sure inquiries are handled promptly. With her proactive approach and attention to detail, Michele contributes to a supportive environment where client needs are prioritized.

Contact information
kruse.michele@principal.com
Tracey Norman
Tracey Norman
Candidate Experience Consultant

Tracey partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling exams, ordering background checks, and preparing contracting and registration paperwork.

Contact information
norman.tracey@principal.com
Beth McCall
Beth McCall
Field Supervisor

Beth assists the management team with their supervisory and regulatory responsibilities. He/she is crucial to maintaining the integrity of the firm by ensuring activities comply with regulatory requirements, laws, and firm policies.

Contact information
mccall.lizbeth@principal.com
National staff
Jane Choi
Jane Choi, CLF®, LUTCF®
National Recruiting Director

For over two decades, Jane has specialized in building and leading entrepreneurial teams and helping individuals from diverse backgrounds grow and succeed in their careers. Her expertise is in recruiting, with a focus on identifying, hiring, and retaining top talent with strong business acumen and strategic problem-solving skills. Jane is passionate about fostering collaboration while upholding the values of client service, operational excellence, and market growth. Her goal is to help create high-performing offices that offer meaningful opportunities and long-term support for professionals in our industry. If you are interested in joining our nationwide network of leaders and financial professionals, she would love to connect.

Contact information
805-844-0025 choi.jane@principal.com Connect with me on LinkedIn
Lisa Rinehart
Lisa Rinehart
Regional Talent Acquisition Consultant

Lisa has decades of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission, bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact information
559-214-2123 rinehart.lisa@principal.com Connect with me on LinkedIn
Melville Waithe
Melville Waithe
National Director - Succession and Practice Management

Melville is an experienced financial services leader with a strong background in wealth management sales and a commitment to servant leadership. Skilled in managing, coaching, and mentoring teams of over 1,000 professionals, including sales coaches, financial and wealth advisors, client relationship consultants, and senior managers, both directly and indirectly. Proven success in guiding advisor teams to integrate key principles of practice management, business planning, insights discovery, advisor technology resources, and the consultative sales process into their operations. He holds an MBA and a Bachelor of Science in Business and is a proud lifetime member of the Delta Mu Delta International Honor Society in business administration and The National Society of Leadership and Success.

Contact information
704-716-2468 waithe.melville@principal.com Connect with me on LinkedIn
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