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About Us Our Company Worldwide locations Regional locations Principal ® Financial Network of Central Iowa Meet the management team - Central Iowa
Principal® Financial Network of Central Iowa
Meet the management team
Office leadership
Scott Krueger
Scott Krueger
Senior Regional Managing Director

Scott leads the organization with over three decades of experience in business and the community. Scott is passionate about collaborating with his team of leaders and financial professionals who specialize in helping business owners and individuals achieve their financial goals. Scott is highly involved with Big Brothers and Big Sisters of Central Iowa.

Contact information
515-226-8041 krueger.scott@principal.com Connect with me on LinkedIn
N. Lee Bissmeyer
N. Lee Bissmeyer, RICP®, FMLI
Senior Managing Director – Business Market Lead

Lee has over 25 years with Principal®. As a financial professional, he specialized in the small/medium sized business market and the personal market. Lee is passionate about recruiting, training, development, and joint work. His entrepreneurial nature lends well to helping financial professionals launch and grow their business.

Contact information
515-246-4954 bissmeyer.lee@principal.com Connect with me on LinkedIn
Lance Gardner
Lance Gardner, RICP®
Senior Managing Director

With over 3 decades of experience in the financial industry, Lance is focused on revenue growth, recruiting, and developing a productive sales team. Additionally, Lance is highly involved in Gilbert Schools, where he has served in a variety of volunteer roles.

Contact information
515-246-4061 gardner.lance@principal.com Connect with me on LinkedIn
Ben Haupts
Ben Haupts
Senior Managing Director – Investments Lead

Ben has been with Principal® since 1988. He has served in various roles supporting our financial professionals. In our office, Ben is focused on investments and financial professional development. Ben is actively involved in local youth sports and conservation work in the area.

Contact information
515-246-4008 haupts.ben@principal.com Connect with me on LinkedIn
Grant Reding
Grant Reding, ChFC®
Managing Director

Grant joined Principal® in 2019 and became a managing director in 2023. He is passionate about helping individuals and families work toward financial success and assisting business owners in protecting and growing their businesses, while also supporting financial professionals in advancing their careers. Grant resides in Waukee, IA, with his family. In his spare time, he enjoys traveling with his family, playing golf, watching football and basketball, and perfecting his smoking and grilling skills at home.

Contact information
515-878-1148 reding.grant@principal.com Connect with me on LinkedIn
Office staff
Sarah Lindsay
Sarah Lindsay
Assistant Director Field Operations

Sarah drives operational excellence in partnership with the regional and territory leaders. Through leadership of and in partnership with a team of territorial support staff she strives to deliver solutions to help financial professionals cultivate compliant and best in class practices.

Contact information
515-297-8407 lindsay.sarah@principal.com Connect with me on LinkedIn
Mark Parish-Dunsworth
Mark Parish-Dunsworth
Manager Field Operations

Mark leads a team of new business consultants and works closely with corporate partners to develop processes which enable the team to provide a high level of service to the representatives in the territory.

Contact information
parish-dunsworth.mark@principal.com
Trisha Sander
Trisha Sander
Senior Business Development Consultant

Trisha works alongside the management team and financial representatives to create and implement initiatives designed to boost marketing, enhance branding, and drive business development at both the individual representative and regional office levels.

Contact information
sander.trisha@principal.com
Kara Kelley
Kara Kelley
Senior New Business Consultant

Kara facilitates the design and submission of new business cases. Collaborating with financial professionals and their teams, as well as corporate product partners, she meticulously reviews submissions to ensure they meet all necessary criteria. Kara’s attention to detail helps maintain a smooth workflow, benefiting both financial professionals and internal stakeholders.

Contact information
kelley.kara@principal.com
Brenda Smith
Brenda Smith, ACS, FLMI, AIAA, CLF®
Senior Site Coordinator

Brenda plays a crucial role in ensuring our offices operate efficiently. Working closely with the entire team, she serves as a skilled troubleshooter who addresses challenges head-on. Brenda takes pride in making sure inquiries are handled promptly. With her proactive approach and attention to detail, Brenda contributes to a supportive environment where client needs are prioritized.

Contact information
smith.brenda.l@principal.com
Tracey Norman
Tracey Norman
Senior Candidate Experience Consultant

Tracey partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, and preparing contracting and registration paperwork.

Contact information
norman.tracey@principal.com
Steve Lowe
Steve Lowe
Field Supervisor

Steve assists the management team with their supervisory and regulatory responsibilities. He/she is crucial to maintaining the integrity of the firm by ensuring activities comply with regulatory requirements, laws, and firm policies.

Contact information
lowe.steve@principal.com
National staff
Melville Waithe
Melville Waithe
National Director - Succession and Practice Management

Melville is an experienced financial services leader with a strong background in wealth management sales and a commitment to servant leadership. Skilled in managing, coaching, and mentoring teams of over 1,000 professionals, including sales coaches, financial and wealth advisors, client relationship consultants, and senior managers, both directly and indirectly. Proven success in guiding advisor teams to integrate key principles of practice management, business planning, insights discovery, advisor technology resources, and the consultative sales process into their operations. He holds an MBA and a Bachelor of Science in Business and is a proud lifetime member of the Delta Mu Delta International Honor Society in business administration and The National Society of Leadership and Success.

Contact information
704-716-2468 waithe.melville@principal.com Connect with me on LinkedIn
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