About Us Our Company Worldwide locations Regional locations Principal® Financial Network of the Rocky Mountains and Arizona Meet the management team - The Rocky Mountains and Arizona

Meet the management team - The Rocky Mountains and Arizona

Meet the management team

Photo of Jared Darrington

Jared Darrington, CFP® - Regional Managing Director

Jared Darrington has been in the insurance and financial services industry since 1999. He started in the industry as a financial professional and has qualified for MDRT seven times. He became a financial professional to help people gain financial clarity and confidence throughout their lifetime. He has a passion for and experience in coaching financial professionals of all levels of experience. His mission is to help financial professionals create an elite client experience for the families that they work with, create a work-optional lifestyle by building more time back in their day, and to help financial professionals create efficiencies and profitability. 

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Sarah Schmitz, AIF®, CEBS, RPA, FLMI. - Associate Managing Director

Sarah has 20 years of industry experience understanding fiduciary issues from the employer, financial professional, and service provider perspective and gaining competitive intelligence of other platforms. She has a unique combination of experience and high level of expertise to consult on defined contribution plans. She is passionate about bringing strategic plan design that maximizes tax saving opportunities and fiduciary best practices to employers of any size.

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Diego A. Verdugo, CFP®, CRPS® - Managing Director

As a Managing Director with Principal, Diego focuses on attracting and developing top financial professional talent for our region. Diego’s 10+ years with the organization as well as his experience consulting with financial professionals from multiple channels and firms provide exceptional value to our team. Diego is very passionate about helping business owners to identify areas of improvement in growing their businesses. He’s a very active member of the community and serves as a Board Director for Junior Achievement of Arizona and the Association of Latino Professionals for America (ALPFA).

Diego lives in South Phoenix with his wife and two daughters, with whom he enjoys spending his quality time.

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Seth Dhaenens, ChFC®, WMCP® - Managing Director

Seth brings 15 years of experience in the financial industry and specializes in recruiting, selecting, and developing high-quality Financial Professionals. As a Managing Director, he provides valuable training, feed-back and marketing development strategies to help professionals reach their full potential.

Seth resides Central Phoenix with his wife Rachel and their two children.

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Tracey Norman - Candidate Experience Consultant

Tracey partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.

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Photo Lisa Rinehart

Lisa Rinehart - Regional Talent Acquisition Consultant

Lisa has over 25 years of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

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Molly DeGesualdo - Business Development Consultant

Molly partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at the both the representative and regional office level.

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Alec Enroth - New Business Consultant

As the New Business Consultant, Alec supports the financial professionals in our region with new business processing. He is here to help our financial professionals spend less time with paperwork and more time helping their clients reach their goals by providing support in the following areas:

  • Case preparation and management
  • Account and contract servicing
  • E-business support

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Photo of Maureen Goggins

Maureen Goggins - Site Coordinator

Maureen Goggins joined Principal in August 2015. As Site Coordinator, Maureen works with the Rocky Mountains and Arizona regional office locations in Phoenix, Arizona. She is the go-to person for the day-to-day operational questions and acts as a liaison between our financial professionals and our corporate, regional, and local partners. Maureen keeps our office running smoothly by providing support in the following areas:

  • Front desk support
  • Onboarding support
  • Facilities and office management
  • Regional calendar management

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