About Us Our Company Worldwide locations Regional locations Principal ® Financial Network of Southern California Meet the management-Southern California

Meet the management-Southern California

Principal® Financial Network of
Southern California
Meet the management team
Office leadership
Jeff Golan
Jeff Golan CLU®, ChFC®, CLF®
Regional Managing Director

Jeff leads his offices with over 20 years of experience in financial services. His team focuses on the culture of heartfelt relationships and helping people set and achieve their financial goals.

Contact information
657-261-2521 golan.jeff@principal.com Connect with me on LinkedIn
Michael DM Yoffee
Michael DM Yoffee
Managing Director

Since joining the insurance and financial services in 2008, Michael’s goal is to help clients achieve better financial outcomes. It is not just what he does, but it is what his clients expect from him. He works diligently to educate them so they can make the best decisions supporting their financial and personal goals. Michael’s role in educating his clients empowers them to not only crystallize their financial objectives but take actionable steps towards reaching them. As managing director, Michael is committed to helping financial professionals leverage their strengths and experiences to build more successful practices.

Contact information
619-407-8087 yoffee.michael@principal.com Connect with me on LinkedIn
Office staff
Amber Jones
Amber Jones CLF®
Assistant Director Field Operations

Amber drives operational excellence in partnership with the regional and territory leaders. Through leadership of and in partnership with a team of territorial support staff she strives to deliver solutions to help financial professionals cultivate compliant and best in class practices.

Contact information
916-306-5842 jones.amber.z@principal.com Connect with me on LinkedIn
Tim Gilliam
Tim Gilliam
Manager Field Operations

Tim leads a team of new business consultants and works closely with corporate partners to develop processes which enable the team to provide a high level of service to the representatives in the territory.

Contact information
gilliam.tim@principal.com
Jared Coplen
Jared Coplen
Business Development Consultant

Jared partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
coplen.jared@principal.com
Andy Demetroulis
Andy Demetroulis
New Business Consultant

Andy is responsible for consulting and managing new business case design and submission. He partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
demetroulis.andy@principal.com
Conor Ragland
Conor Ragland
New Business Consultant

Conor facilitates the design and submission of new business cases. Collaborating with financial professionals and their teams, as well as corporate product partners, he reviews submissions to ensure they meet all necessary criteria. Conor’s attention to detail helps maintain a smooth workflow, benefiting both financial professionals and internal stakeholders.

Contact information
Ragland.conor@principal.com
Jennifer Menth
Jennifer Menth
Candidate Experience Consultant

Jennifer partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, and preparing contracting and registration paperwork.

Contact information
menth.jennifer@principal.com
Dawn Spaulding
Dawn Spaulding
Field Supervisor

Dawn assists the management team with their supervisory and regulatory responsibilities. She is crucial to maintaining the integrity of the firm by ensuring activities comply with regulatory requirements, laws, and firm policies.

Contact information
Spaulding.dawn@principal.com
National staff
Jane Choi
Jane Choi, CLF®, LUTCF®
National Recruiting Director

For over two decades, Jane has specialized in building and leading entrepreneurial teams and helping individuals from diverse backgrounds grow and succeed in their careers. Her expertise is in recruiting, with a focus on identifying, hiring, and retaining top talent with strong business acumen and strategic problem-solving skills. Jane is passionate about fostering collaboration while upholding the values of client service, operational excellence, and market growth. Her goal is to help create high-performing offices that offer meaningful opportunities and long-term support for professionals in our industry. If you are interested in joining our nationwide network of leaders and financial professionals, she would love to connect.

Contact information
805-844-0025 choi.jane@principal.com Connect with me on LinkedIn
Lisa Rinehart
Lisa Rinehart
Regional Talent Acquisition Consultant

Lisa has decades of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission, bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact information
559-214-2123 rinehart.lisa@principal.com Connect with me on LinkedIn
Melville Waithe
Melville Waithe
National Director - Succession and Practice Management

Melville is an experienced financial services leader with a strong background in wealth management sales and a commitment to servant leadership. Skilled in managing, coaching, and mentoring teams of over 1,000 professionals, including sales coaches, financial and wealth advisors, client relationship consultants, and senior managers, both directly and indirectly. Proven success in guiding advisor teams to integrate key principles of practice management, business planning, insights discovery, advisor technology resources, and the consultative sales process into their operations. He holds an MBA and a Bachelor of Science in Business and is a proud lifetime member of the Delta Mu Delta International Honor Society in business administration and The National Society of Leadership and Success.

Contact information
704-716-2468 waithe.melville@principal.com Connect with me on LinkedIn
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