Financial Professionals Annuities overview Protect Clients from Market Losses

Protect Clients from Market Losses

Why use a buffer strategy within your client’s variable annuity?

A couple sitting on their sofa in their home.

As you know investors can get nervous when they see their portfolio value dropping and volatility is in the headlines. They might feel better knowing they have a buffer to lessen the impact of market loses. And by losing less they can recover faster.

Here’s a closer look at the gains your client would need to recover from a large loss.

The chart below shows how a buffer can help limit the amount of an investment loss in negative performing markets. The more clients lose, the greater their gain has to be to get back to where they started. Protecting them from the first 10% of losses can have a big impact on account values over time.

When the market experiences big declines, it takes more time for clients to recover from their losses.
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