Financial Professionals IDI business market approaches

IDI business market approaches
IDI business market approaches

Multiple approaches can help you find more individual disability insurance (IDI) opportunities.

Whether you have a specific program in mind for reaching out to clients and prospects, or you want a more general approach, we have the tools and resources for you to get started.

Business planning services

Principal® offers complimentary business planning services to help you get in front of business owners. Services include informal business valuations and buy-sell reviews.

Get started

For financial professionals:

For use with employers:

Contact your internal sales team for additional marketing material.
Multi-life disability income (DI) opportunities

To help employers recruit, retain, and reward key employees, show them how individual DI insurance can enhance their benefit offering—at a discounted rate when three or more employees purchase coverage. See a case study (PDF).

DI can be offered as follows:

  • As standalone coverage
  • Paid for by the employer, employees, or a combination of both
  • Offered to key employees in a carve-out situation

Get started

For use with employers:

Contact your internal sales team for additional marketing material.
Risk protection (Life/DI combo)

Life and individual DI insurance are important to help protect incomes, loved ones, and assets from unpredictable risks. There may be little, or no money left after a premature death or disabling injury or illness. But with the right protection in place, you can help your clients build financial strategies with confidence. And as a market leader, we can make it easy for you to provide the comprehensive coverage they’re looking for – all in one place.

Get started

For financial professionals:

For use with employers:

Contact your internal sales team for additional marketing material.
Get an application

Working with Principal®

We’re more than just products. It’s about the service you’ll receive from Principal and the experience, education, and ease of doing business to help you succeed with IDI.

  • Get direct access to your internal sales team:  800-654-4278.
  • Access underwriting and submitting business resources:  800-654-4278, options 3,3.
  • Get claims information:  800-654-4278, options 4,3,4.

Important information

For financial professional use only. This summary is not a complete statement of the rights, benefits, limitations, and exclusions of the coverage described here. For cost and coverage details, contact your Principal® representative.