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Financial Professionals New business upgrade

New business upgrade

New business upgrade
A business professional smiling in an office setting.

Principal® is committed to providing a top-level insurance purchase experience for you and your clients. We’re building a more efficient new business platform for fully-underwritten life insurance and individual disability insurance (IDI)—designed to make the process faster, smoother, and with fewer touchpoints from beginning to end.

What can I expect?

Over time, a number of enhancements will be made to the technology and processes used to receive, manage, underwrite, and issue your business. The result will be a smoother new business journey for application receipt through policy delivery. And this dedicated website is your one-stop shop for keeping current on this upgrade program.

New business upgrade plan

Here's a summary of the updates.

Case management
  • Enhance Pending Business Report – more interactivity and detailed vendor information and requirements (IP)
  • Streamline internal processes by automating routine tasks and requirement handling
  • Implement express processing for Term policies meeting specific guidelines (NS)
Application submission
  • Make eApp/drop ticket available for all life and IDI products (IP)
  • Provide complete app package to reduce need to get forms signed outside the platform (NS)
  • Have data flow through from one application to the next when owner is the same (NS)
Underwriting
  • Modernize Accelerated Underwriting model (C)
  • Improve Electronic Health Record (EHR) process (NS)
     
Policy issue & delivery
  • Auto issue policies issued as applied for and in good order (NS)
  • Make eDelivery available for all life and IDI products (IP)
  • Automate requirement processing (NS)

C: Complete  IP: In progress  NS: Not started

Recent enhancements

Track individual enhancements as they occur.

  • September 2025:
    • Updated pending business report to allow download of life insurance forms directly from the report and added a requirement note when the policy is to be eDelivered.
  • August 2025:
    • Made eDelivery available for Principal Income Protector disability policies where the owner and insured are not the same person.
  • July 2025:
    • Added detailed exam and APS vendor statuses for orders placed by Principal available for pending life and IDI insurance policies
  • June 2025:
    • Made eDelivery available for the following Principal insurance products:
      • Principal Income Protector (excludes GSI) where owner and insured are the same person
      • Universal life and indexed universal life (not available when the permanent policy is issues as part of a term conversion)
    • Introduced Multi-Life Drop Ticket for Term life insurance – for business cases with multiple insureds and the same owner, submit a single ticket for all policies
    • Updated Exam Status emails
      • Examiner contact details are included, when available
      • Accurate appointment dates – when an updated appointment date is set, the email displays the new scheduled appointment date, rather than the date the appointment was confirmed