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For financial professionals
Financial Professionals Retirement Partner with Principal for Retirement expertise and support

Partner with Principal for Retirement expertise and support

Financial Professionals

Services designed to complement the expertise of the financial professional
See our capabilities
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Explore what we can do together:
Partnering for growth

Financial professionals with growing practices need a partner who helps carry the load, offering automated and recordkeeping-driven services to help grow your business.

Capture wealth management opportunities with benefit event notification through Principal®

Stay connected with valuable clients that align with your wealth strategy* to create new business opportunities, all through an automated service that works according to your specifications. We can work with you to tailor benefit event strategy that meets your specifications for each plan.

Passively grow your business

You’ve made a great plan lineup, but participants may be missing out on the advice and financial options you and the plan sponsor select by leaving their retirement savings at other jobs. It’s increasingly common with younger generations, who often move companies to seek new positions.

Instead of spending time encouraging participants to move their old accounts, reach out to your Principal representative and ask about our roll-in services.

We provide post enrollment campaigns, as part of the participant experience, laying out the potential benefits of consolidating account(s).A dedicated team of rollover specialists proactively call participants who indicated they have outside assets they’d like to roll-in.

*Analysis of our book of business indicates greater engagement rates between financial professionals and participants with $250,000+ than with participants that have lower average account balances.
Specialized service and support for financial professionals

Your clients have complex needs that deserve to be treated with care. Whether you’re working with a TPA, or coming to Principal® for our bundled services we aim to provide a service experience second to none.

Financial professionals support expertise

Quickly get answers to your questions from team members who know and understand your needs.

  • Implementing changes across plans
  • Compensation changes and questions
  • Custom reporting needs
  • Website support and demos
  • Financial professional of record changes

Dedicated service for elite-level financial professionals

We assign dedicated resources to you and your team as your business grows with us.

Advisor relationship consultant

  • Your central point of contact and service-focused partner at Principal
  • Deep knowledge of your business, preferences, and goals
  • Accountable to help ensure your clients’ plans are running smoothly
  • Responsive and effective at helping resolve client challenges
  • Helps ensure your clients get the most out of their relationship with Principal
Operational efficiencies

Our Retirement Plan Dashboard can help you navigate plans to efficiently manage your book of business.

Retirement Plan Dashboard:

  • Download an executive summary of each client’s plan
  • Review each client’s fee summary
  • Access client and participant information
  • Run block level and participant reports
  • View compensation details
  • Share access to your business and client information with others at your company by assigning a delegate

Go to Advisor Dashboard brochure (PDF)
Flexible, broad spectrum of investment solutions

Our asset allocation spectrum (PDF) allows you to address plan-level fiduciary challenges and the unique needs of retirement plan participants. These options provide choice and flexibility, along with the diversification you expect—all in one place.

Innovative Qualified Default Investment Alternatives (QDIA) options*

  • Flexible, broad spectrum of QDIA options
  • Collaborative approach with financial professionals and plan sponsors
  • Tailored for retirement plan
  • Some can be personalized for life stage and seek to improve retirement outcomes
  • Innovative options for a changing workforce
  • Can fulfill fiduciary responsibilities

*The ultimate decision as to whether an asset allocation/investment option is an appropriate investment for a plan and whether it can serve as a QDIA belongs to the appropriate retirement plan fiduciaries.
Cover image of the 5 reasons to partner with Principal brochure.

For illustrative purposes only.

Committed to being financial professional’s recordkeeper of choice.

We’re 100% committed to the 21,000 financial professionals who have entrusted us with their business. We offer flexibility, technology and dedicated resources to help you efficiently service clients at scale and elevate our respective areas of expertise.

5 reasons to partner with Principal (PDF)
Retirement expertise you can count on

We value the role you bring to the retirement plan—providing a high-touch consultative approach and expertise on the plan details. Complement that with our award- winning technology and together we can help clients reach their goals.

Show clients how we can work together to drive results (PDF)

Ranked in all market segments—Micro to Mega

  • Participant Experience Capabilities 
  • Plan Sponsor and Advisor Support

Top honor for our plan sponsor website experience—demonstrating excellence in:

  • Functionality
  • Usability
  • Behavior-centric support

Award-winning mobile app

  • Apple: 4.8 out of 5 stars
  • Android: 4.8 out of 5 stars
A woman reviewing her finances to consider hiring a TPA.
Ready to grow your business with Principal?

Contact your local Principal representative (PDF).

Footnotes

As of Dec. 31, 2025.

  

2026 NAPA Advisors’ Choice Recordkeeper awards, September 2026. 

Advisors rated different service categories in three distinct market segments. They only voted on the services in their target markets and evaluated them as “world-class”, “functional” or “needs improvement.” NAPA included the top five in three separate target markets based on size: 

Mega /Large Market: plans totaling more than $100 million in plan assets 
Mid-Market: plans totaling $10 million to $100 million in plan assets 
Small/Micro: plans totaling less than $10 million in plan assets 

The following link reveal the results of that assessment, the top five in each service category (sorted alphabetically). See the full ratings here: https://www.napa-net.org/news/2026/9/announcing-the-2026-advisors-choice-top-recordkeepers/NAPA is not an affiliate of any company of the Principal Financial Group®.

  

DALBAR’s 2025 Pyramid of Communications Excellence, June 2025.

  

DALBAR’s 2024 Pyramid of Communications Excellence, Q3 2024.

  

4.8-star iOS App Store rating rating as of November 2025.

  

4.8-star Google Play Store rating as of November 2025.

  

Investing involves risk, including possible loss of principal.

Asset allocation and diversification does not ensure a profit or protect against a loss.

Information is intended to be educational in nature and is not intended to be taken as a recommendation.

Insurance products and plan administrative services provided through Principal Life Insurance Company®. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.