Minnesota Business Center
The Minnesota Business Center is a group of offices representing Principal® in a variety of locations across the state of Minnesota. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent the Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as an advisor, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & advisors
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of advisors in Minnesota to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.
John Hoffman - Regional Managing Director
As Regional Managing Director of the Minnesota Business Center, John Hoffman is responsible for leading one of the largest business centers in the United States, managing the leadership team, revenue growth and 100+ financial professionals. John has consistently been awarded the GAMA Master Agency Award, one of the financial industry's foremost honors for leaders as well John and his team were awarded the Grand Trophy in 2016 and 2017, the company’s most prestigious level of distinction. John and his son reside in Edina, MN.
Nick Halvorson, RICP®, CLF® - Sr. Managing Director
As a Senior Managing Director of Principal, Nick Halvorson works with his team of financial professionals to help businesses and individuals build plans and strategies to achieve their financial goals. Nick entered the financial services industry in 2001, his professional achievements include: Top Club Recognition program at Principal; Management Achievement Roundtable (MART) - honoring top managers in the country; past board member of GAMA (an association dedicated to financial services leaders) and a member of NAIFA (National Association of Insurance and Financial Advisors). Nick resides in Woodbury, MN, with his wife Alice, their two children, Connor and Ava and their dogs, Louie and Hunter.
Justin Piprude - Managing Director
As Managing Director, Justin Piprude actively recruits new and experienced financial professionals to the firm, and works with all our financial representatives focusing on their professional development. Justin joined the leadership team with 6 years of industry experience in 2013 and has been awarded a club recognition in 2014, 2015 and 2016 including: Top Club Recognition program at Principal; Management Achievement Roundtable (MART) - honoring top managers in the country; past board member of GAMA (an association dedicated to financial services leaders) and a member of NAIFA (National Association of Insurance and Financial Advisors). He is married to Abigale Piprude and loves to enjoy the lake in the summer and Minnesota Wild in the winter.
Zach Wood - Development Director
As Development Director for the Minnesota Business Center of Principal, Zach Wood works with new and experienced Financial Professionals to help educate, train, and inspire them in the pursuit of their goals and in the growth of their business. Zach strives to help each advisor reach their potential and to be their best every day.
Zach attended the University of Minnesota where he earned a degree in Geography. During his time as a Gopher, Zach was a four-year letter winner, Captain, and All-American for the Men's Swim Team. He continues to be involved with the swim team and support all Gopher athletics.
Zach enjoys spending time with his family outdoors and on the lake. Zach lives in Maple Grove, MN with his wife and two daughters.
Allison Johnson - Operations Manager
Allison began her career in the financial services industry in 2004, joining the Principal team in 2015. As the Operations Manager, Allison works closely with the leadership team to effectively execute advisor business in addition to other main areas of responsibility including developing staff, budget management and overseeing all business center operations. Allison resides in Plymouth with her three children Kaden, Addy and Brody while enjoying running and watching her kids play sports.
Luke Ripienski, CFP® - Field Supervisory Associate
As Field Supervisory Associate, Luke Ripienski provides compliance and supervision guidance to management, investment advisors, registered representatives, and staff in the Minnesota Business Center. Luke entered the financial services industry in 2002, and joined the Principal team in 2018. Luke resides in Woodbury, MN, with his wife and their three children.
Becky Brothers - Regional Marketing Consultant
Becky works closely with our Financial Services Representatives and Business Center Management Teams on business, brand, and market development. This includes marketing plan consultations, opening new markets, creating new opportunities in existing markets, marketing and communication strategies, and social media marketing. Becky has been with Principal since 2002 is the proud mother to three fur babies. She enjoys hiking, travel, and lounging in the park with her pups and a good book.
Dan Reeves - Sr. Regional Marketing Consultant
Dan works closely with our Financial Services Representatives and Business Center Management Teams on business, brand, and market development. This includes marketing plan consultations, opening new markets, creating new opportunities in existing markets, marketing and communication strategies, and social media marketing. Dan has been with Principal since 2003. He and his wife (Morgan) have 3 kids and enjoy movies and outdoor activities (especially golf) and are active in their local church. He also is a big Chicago Cubs and Iowa Hawkeyes fan.
Interested in meeting with an advisor near you? Great! Check the list below to see who’s available in your area and learn more.
11100 Wayzata Blvd., Suite 405
Minnetonka, MN 55305
Directions to the Minnetonka office
200 Hakala Lane
Bovey, MN 55709
Directions to the Bovey office
15512 Logarto Lane
Burnsville, MN 55306
Directions to the Burnsville office
302 W. Superior Street
Duluth, MN 55802
Directions to the Duluth office
3220 18th Street South
Fargo, ND 58104
Directions to the Fargo office
Hudson, Wisconsin office
516 2nd Street, Suite 100
Hudson, WI 54016
Directions to the Hudson office
18 Main Street South
Hutchinson, MN 55350
Directions to the Hutchinson office
Lake Elmo office
8530 Eagle Point Blvd., Suite 125
Lake Elmo, MN 55042
Directions to the Lake Elmo office
101 North 2nd Street, Suite 101
Mankato, MN 56001
Directions to the Mankato office
200 South 6th Street, Suite 1120
Minneapolis, MN 55402
Directions to this Minneapolis office
323 Washington Avenue Suite 200
Minneapolis, MN 55401
Directions to this Minneapolis office
New Ulm office
317 N. Minnesota, Suite 3
New Ulm, MN 56073
Directions to the New Ulm office
St. Paul office
101 East 5th Street, Suite 202
St. Paul, MN 55101
Directions to this St. Paul office
413 Wacouta Street, Suite 340
St. Paul, MN 55101
Directions to this St. Paul office
St. Peter office
315 S. Minnesota Avenue
St. Peter, MN 56082
Directions to the St. Peter office
Waite Park office
131 Sixth Avenue South, Suite 150
Waite Park, MN 56387
Directions to the Waite Park office
113 2nd Street NE
Waseca, MN 56093
Directions to the Waseca office
The Financial Professionals in the Minnesota Business Center are licensed in AZ, AR, CA, CO, CT, FL, GA, IL, IA, MD, MA, MI, MN, MO, MT, NE, NV, NC, ND, OH, OK, OR, SC, SD, TX, UT, VT, WI, (some or all states) to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice. This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* The DBA in which an advisor markets under is not an affiliate of any company of the Principal Financial Group®.
Important Consumer Information: The Minnesota Business Center Financial Professionals of Principal Securities may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.