Consumer & product impact

We provide affordable and accessible products and services to people of all backgrounds. No matter where they live or where they are in life, they can lean on us to help reach their financial goals.

Photo of a woman demonstrating our commitment to educate consumers, promote fairness, and drive equity and access for all.

Our commitment

To educate consumers, promote fairness, and drive equity and access for all—including underserved populations.

Our commitment contributes directly to the following UN Sustainable Development Goals:

Goal 8: Decent work and economic growth Goal 10: Reduced inequalities

Fair marketing and advertising

We neither engage in nor tolerate false, misleading, or exaggerated claims. And we only disclose product and service information that can be substantiated.

Photo of someone reviewing a retirement planning tool that Principal offers.
Photo of the capitol building in Washington D.C.

Ethical product responsibility

As an insurer, we abide by all regulatory guidelines—as well as our ethics—when determining product suitability for customers.

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Related Topic

Financial inclusion

We believe financial education and opportunity can lift up people of all backgrounds, all around the world.

Goal 8: Decent work and economic growth Goal 10: Reduced inequalities Goal 17: Partnerships for the goals
Go to financial inclusion

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