Our commitment
To educate consumers, promote fairness, and drive equity and access for all—including underserved populations.
Our work supports the following UN Sustainable Development Goals:
Key topics
Fair marketing and advertising
We neither engage in nor tolerate false, misleading, or exaggerated claims. And we only disclose product and service information that can be substantiated.
Ethical product responsibility
As an insurer, we abide by all regulatory guidelines—as well as our ethics—when determining product suitability for customers.
Consumer education
Financial security depends on education, resources, and tools as well as high-quality financial products. Across the world, we’re working to make financial information and resources more accessible to all.
Digital access
We strongly believe that our industry has the power to create products and services that allow people to better weather financial challenges, from evolving macroeconomic conditions to life-changing events. But to do this, we must make tools, resources, and solutions more accessible to the people who need them most.
2023 Sustainability report
Read more about our commitment to sustainability.
Download full report (PDF)Featured stories
5 min read
Black History Month: ‘Building an inclusive culture with care and consideration’
Black History Month helps employees and workplaces of today focus on learning history and celebrating accomplishments.
4 min read
How Principal champions financial equity for women every day
From capital-funding to employee resource groups, Principal helps advance women’s financial equity worldwide.
3 min read
Measuring women’s financial health
A new report, sponsored by Principal Foundation and conducted by the Financial Health Network, digs into the causes of and possible solutions to women’s financial insecurity.