Current Sponsorships

We’re committed to our causes.

Our current sponsorships run the gamut from major sports and entertainment events to regional performing arts festivals, national awareness campaigns to local community development efforts.

Visit the websites of each of our individual sponsorships to learn more.

Arts & Culture

80/35 Festival
Blank Park Zoo
Capital City Pride
Des Moines Arts Center
Des Moines Arts Festival
Des Moines Metro Opera
I'll Make Me a World in Iowa
Latino Heritage Festival
The Des Moines Playhouse
Des Moines Performing Arts
Des Moines Social Club
WineFest Des Moines
World Food & Music

Community Development

Iowa Events Center
The Principal Riverwalk
Principal Park


National Disability Insurance Awareness Month
National Life Insurance Awareness Month
National 401(k) & 403(b) Day
Milken Institute Global Conference

Small Business Development

Inc. 5000 Annual Conference and Awards Ceremony
National Gay and Lesbian Chamber of Commerce (NGLCC)
National Minority Supplier Development Council (NMSDC)
United States Hispanic Chamber of Commerce (USHCC)
Women's Business Enterprise National Council (WBENC)

Sports & Entertainment

The Principal Charity Classic®
Des Moines Marathon
Des Moines Menace
Drake Men’s Basketball
Drake Relays
Iowa Barnstormers
Iowa Cubs Triple-A Baseball
Iowa Wild Hockey
Iowa Wolves Basketball

Interested in a sponsorship?

Principal supports events that are meaningful and enrich our communities.

Contact our Local Sponsorship Team

Chris Bofinger, Senior Global Sponsorship Manager