What is the Principal Financial Well-Being IndexSM (WBI)?
A deep dive into the financial well-being of U.S. employers and employees. The research provides helpful insight into key workplace and employment trends in the small to midsize business marketplace through a steady cadence of surveys with new and recurring themes. WBI also compares employer sentiment with that of employees, offering a holistic perspective.
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Business financial health
- Small businesses
- Large businesses
- No change
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The WBI is recurring research used to track sentiment around repeated financial health measures and timely issues relevant to small and midsize businesses and their employees. Business owners, decision makers, and business leader participants who represent companies with between 2 to 10,000 employees and offer health insurance and/or retirement benefits (n=500) provide information by completing a 15 minute online survey. Research is also conducted with an employee audience of those 18 and older who are employed full time and have an employer who offers health insurance and/or retirement as a sponsored benefit (n=200). Access to sample is provided by Dynata, a third-party research panel provider.