Principal Knowledge Center

The latest insights from our experts on attitudes, behaviors and trends that impact long-term financial security. Thought leaders from across the globe provide data analysis, research and perspective on the economy, investment management, retirement security and more. 

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Photo of a business owner adapting their business practices during COVID-19.

The 2020 Principal Financial Well-Being Index measured resilience and optimism among U.S. employers. Businesses of all sizes are maintaining workforce and striving hard toward recovery.

2 minute read
Photo of a woman who is staying the course with her investments during market volatility.

The coronavirus pandemic has upended daily life at least for the next several weeks, but it doesn’t change the long-term outlook for your retirement savings: Stay the course.

4 minute read
Photo of a person who is pausing and not reacting during market volatility.

Don’t let the short-term turmoil and trading halts in the markets derail your long-term financial plan.

2 minute read
Photo of a man reviewing his investments during market volatility.

Does the market plunge and spread of coronavirus have you worried about your investments? Our economist provides 3 tips to keep in mind during volatile times.

5 minute read
Photo of 8 Principal retirement leaders talking about what advisors can do to prepare for the changing financial industry.

Principal® retirement leaders discussed what advisors can do to prepare for upcoming changes in consumer trends, workforce demographics, and, of course, innovation and technology. 

5 minute read
A woman talking to her female advisor.

Women are talking about money—just not to the overwhelmingly male ranks of advisors. How can advisors better serve the market? And how can we support women in the financial industry?

6 minute read