Principal Knowledge Center

The latest insights from our experts on attitudes, behaviors and trends that impact long-term financial security. Thought leaders from across the globe provide data analysis, research and perspective on the economy, investment management, retirement security and more. 

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Photo of a man reviewing his investments during market volatility.

Does the market plunge and spread of coronavirus have you worried about your investments? Our economist provides 3 tips to keep in mind during volatile times.

5 minute read
Photo of 8 Principal retirement leaders talking about what advisors can do to prepare for the changing financial industry.

Principal® retirement leaders discussed what advisors can do to prepare for upcoming changes in consumer trends, workforce demographics, and, of course, innovation and technology. 

5 minute read
A woman talking to her female advisor.

Women are talking about money—just not to the overwhelmingly male ranks of advisors. How can advisors better serve the market? And how can we support women in the financial industry?

6 minute read
Photo from Nasdaq where we presented our outlook for 2019.

The new year could see Main Street doing well while Wall Street struggles. Find out what our economist thinks could affect you financially in 2019.

4 minute read
Photo of Heather Winston.

What might tax reform mean for you and your business? We gathered a panel to discuss what’s changed and what you can do now to prepare.

3 minute read

Our experts analyze financial news and trends face to face in a regular roundtable discussion. Take control of the tax-reform conversation, because your clients are full of questions.

6 minute read