About Us Our Company Worldwide locations Regional locations Principal ® Financial Network of the Northwest Meet the management team - The Northwest

Meet the management team - The Northwest

Principal® Financial Network of the Northwest
Meet the management team
Office leadership
David Schwartz
David Schwartz, CFP®, CLU®, CLF®
Associate Regional Managing Director

Dave has enjoyed a successful career as a financial advisor for over a decade while also helping new financial professionals get established in our industry. As a leader, Dave helps develop new financial professionals and focuses on providing them opportunities to learn the skills they’ll need to be successful. Dave’s commitment reflects our culture to help each team member build and grow healthy, sustainable practices, and make positive impacts in the community.

Contact information
503-620-6285 schwartz.dave@principal.com Connect with me on LinkedIn
Jessica Koefod
Jessica Koefod, BFA, CLTC®, RICP®
Managing Director

With over a decade in the financial services industry, Jessica has been helping clients since 2014. Her approach centers on collaboration and community, with a focus on helping people shift their mindset around financial resources to help achieve what matters most to them. Outside the office, she stays active in her local community, serving on the Idaho Business for Education Membership Committee and the board of ConnectHER.

Contact information
208-421-9485 koefod.jessica@principal.com Connect with me on LinkedIn
Office staff
Amber Jones
Amber Jones, CLF®
Assistant Director Field Operations

Amber drives operational excellence in partnership with the regional and territory leaders. Through leadership of and in partnership with a team of territorial support staff she strives to deliver solutions to help financial professionals cultivate compliant and best in class practices.

Contact information
916-306-5842 jones.amber.z@principal.com Connect with me on LinkedIn
Tim Gilliam
Tim Gilliam
Manager Field Operations

Tim leads a team of new business consultants and works closely with corporate partners to develop processes which enable the team to provide a high level of service to the representatives in the territory.

Contact information
gilliam.tim@principal.com
Ben Fisher
Ben Fisher
Business Development Consultant

Ben works with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
fisher.ben@principal.com
Gabriel Arreguin
Gabriel Arreguin
New Business Consultant

Gabe is responsible for consulting and managing new business case design and submission. He works with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
arreguin.gabriel@principal.com
Haley Larson
Haley Larson
Candidate Experience Consultant

Haley partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling exams, ordering background checks, and preparing contracting and registration paperwork.

Contact information
young.haley@principal.com
MariJo Beeler
Mari Jo Beeler
Field Supervisor

Mari Jo assists the management team with their supervisory and regulatory responsibilities. He/she is crucial to maintaining the integrity of the firm by ensuring activities comply with regulatory requirements, laws, and firm policies.

Contact information
beeler.marijo@principal.com
National staff
Jane Choi
Jane Choi, CLF®, LUTCF®
National Recruiting Director

For over two decades, Jane has specialized in building and leading entrepreneurial teams and helping individuals from diverse backgrounds grow and succeed in their careers. Her expertise is in recruiting, with a focus on identifying, hiring, and retaining top talent with strong business acumen and strategic problem-solving skills. Jane is passionate about fostering collaboration while upholding the values of client service, operational excellence, and market growth. Her goal is to help create high-performing offices that offer meaningful opportunities and long-term support for professionals in our industry. If you are interested in joining our nationwide network of leaders and financial professionals, she would love to connect.

Contact information
805-844-0025 choi.jane@principal.com Connect with me on LinkedIn
Lisa Rinehart
Lisa Rinehart
Regional Talent Acquisition Consultant

Lisa has decades of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission, bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact information
559-214-2123 rinehart.lisa@principal.com Connect with me on LinkedIn
Melville Waithe
Melville Waithe
National Director - Succession and Practice Management

Melville is an experienced financial services leader with a strong background in wealth management sales and a commitment to servant leadership. Skilled in managing, coaching, and mentoring teams of over 1,000 professionals, including sales coaches, financial and wealth advisors, client relationship consultants, and senior managers, both directly and indirectly. Proven success in guiding advisor teams to integrate key principles of practice management, business planning, insights discovery, advisor technology resources, and the consultative sales process into their operations. He holds an MBA and a Bachelor of Science in Business and is a proud lifetime member of the Delta Mu Delta International Honor Society in business administration and The National Society of Leadership and Success.

Contact information
704-716-2468 waithe.melville@principal.com Connect with me on LinkedIn
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