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About Us Our Company Worldwide locations Regional locations Principal® Financial Network of North Florida Meet the management team - North Florida
Principal® Financial Network of North Florida
Meet the management team
Office leadership
Dwight Larkin Headshot

Dwight Larkin, CLU®, ChFC®, CLTC®, FLMI

Associate Regional Managing Director

Dwight has over 30 years of experience in the insurance and financial services industry. He sees the industry through a truly diverse lens. Dwight began his career trading options on futures in the Chicago trading pits, then moved on to supervise one of the largest OSJs at a major mutual insurance company. Dwight has experience advising clients and businesses directly and coaching financial professionals on best practices. Dwight teaches financial professionals how to look at all aspects of a financial plan, whether for a business or family, and incorporates in-depth concepts that touch both the investment space and insurance planning.
Contact information 904-999-3095 larkin.dwight@principal.com Connect on LinkedIn

Jason Sanders, MBA, AIF®

Managing Director

As managing director, Jason actively recruits both new and experienced financial professionals to the firm and supports the professional development of all financial representatives. He joined the leadership team in 2015 after starting as a financial professional with Principal in 2009. Jason graduated from Florida State University with a bachelor’s in finance, then went on to get his M.B.A. from the University of North Florida. Jason and his wife have two daughters. In his free time, he enjoys outdoor activities and watching Florida State and Jacksonville Jaguars football.
Contact information 904-999-3107 sanders.jason@principal.com Connect on LinkedIn
Office staff
Dava Weitzel Headshot

Dava Weitzel

Associate Director Field Operations

Dava drives operational excellence in partnership with the regional and territory leaders. Through leadership of and in partnership with a team of territorial support staff she strives to deliver solutions to help financial professionals cultivate compliant and best in class practices.
Contact information 770-250-7606 weitzel.dava@principal.com Connect on LinkedIn
Ginny Otero headshot

Ginny Otero

Manager Field Operations

Ginny leads a team of new business consultants and works closely with corporate partners to develop processes which enable the team to provide an elevated level of service to the representatives in the territory.
Contact information otero.ginny@principal.com
Rocio Stevens Headshot

Rocio Stevens

Business Development Consultant

Rocio partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.
Contact information stevens.rocio@principal.com
Richard Barrett headshot

Richard Barrett

New Business Consultant

Richard is responsible for consulting and managing new business case design and submission. He partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.
Contact information barrett.richard@principal.com
Shirley Cody Headshot

Shirley A. Cody, ACS

Senior Site Coordinator

Shirley plays a crucial role in ensuring our offices operate efficiently. Working closely with the entire team, she serves as a skilled troubleshooter who addresses challenges head-on. Shirley takes pride in making sure inquiries are handled promptly. With her proactive approach and attention to detail, Shirley contributes to a supportive environment where client needs are prioritized.
Contact information Cody.Shirley@principal.com
Headshot of Suzie Daggett

Suzie Daggett

Candidate Experience Consultant

Suzie partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.
Contact information daggett.suzie@principal.com
Shannon Barrioneuvo headshot

Shannon Barrionuevo

Field Supervisor

Shannon Barrionuevo assists the management team with their supervisory and regulatory responsibilities. She is crucial to maintaining the integrity of the firm by ensuring activities comply with regulatory requirements, laws, and firm policies.
Contact information barrionuevo.shannon@principal.com
National staff
Headshot of Melville Waithe

Melville Waithe

National Director - Succession and Practice Management

Mel Waithe is a seasoned financial services leader specializing in wealth management, sales, and practice management. As National Director at Principal, he leads Succession and Practice Management, partnering with advisors and leaders to help build, grow, and successfully transition thriving businesses. Mel has developed practical tools, resources, and coaching strategies that support advisor success through client engagement, succession planning, business management, and teaming initiatives that strengthen practices and support long-term sustainability. He holds an MBA and a Bachelor of Science in Business.
Contact information 704-716-2468 waithe.melville@principal.com Connect on LinkedIn
EvaCoutermarsh

Eva Coutermarsh

National Recruiting Director

Eva is an accomplished leader with more than 20 years of experience building and developing entrepreneurial teams, helping individuals from diverse backgrounds grow their careers while advancing business objectives. She specializes in recruiting, developing, and retaining talented professionals with strong business acumen and a commitment to client service, operational excellence, and growth. Guided by a servant leadership philosophy, Eva is passionate about creating high-performing offices that offer meaningful opportunities for long-term success in the financial industry. She holds a Bachelor of Arts in English/Communication from Massachusetts College of Liberal Arts and is actively seeking talented professionals to join the nationwide team at Principal®.
Contact information 617-797-2741 coutermarsh.eva@principal.com Connect on LinkedIn
Connect with us

Research our firm with FINRA’s BrokerCheck.

AIF® (Accredited Investment Fiduciary®) is an educational designation only, obtained by the holder by completing the requisite coursework. The AIF Designation does not mean the holder is acting in a fiduciary capacity.

The Financial Professionals in the Principal® Financial Network of Central and North Florida are licensed in the states they have satisfied qualification requirements to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advisory services.

This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third-party entities.

Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company® and the companies available through the Preferred Product Network Inc. Securities and advisory products offered through Principal Securities, Inc., member SIPC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.

Important Consumer Information: Financial Professionals of Principal Securities® who are part of the Principal® Financial Network of Central and North Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.

Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.

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