Central Florida Business Center
The World Health Organization declared the COVID-19 outbreak a global pandemic. We want to take this opportunity to share our plan to protect you as our customer, our financial professionals, and employees.
Our office has implemented a work from home policy for the immediate future. We are checking our voicemail frequently throughout the business day so you can be assured a prompt response to any questions you have. Thank you and take care of yourselves and others.
For more information, check out information on managing the uncertainty.
The Central Florida Business Center is a group of local offices representing Principal® in Maitland/Orlando area. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in the Orlando area to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the North Florida and Central Florida team of Principal Financial Group®
Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.
R. Daryl Holton, CLU®, ChFC® - Regional Managing Director
As a Regional Managing Director, Daryl is responsible for building a dynamic environment focused on helping community partners, financial advisors and benefit firms enhance their collective potential. As a graduate of Jacksonville University, Daryl joined Principal® in 1986 as an advisor and was promoted to a leadership role in 1991.
Daryl is active within the industry as a member of the Society of Financial Service Professionals, the National Association of Insurance and Financial Advisors, and GAMA International.
He is passionate about his family (wife Cathy, daughters Rachel and Caitlin and son-in-laws Scott and Christian), his Riverside/Avondale community, Florida State Seminoles, and Jacksonville Jaguars football.
David A. Andrews, CLU®, ChFC® - Senior Managing Director
As the Senior Managing Director of the Central Florida Business Center, David is responsible for building a dynamic environment focused on helping community partners, financial advisors, and benefits firms enhance their collective position. A graduate of The University of Alabama, David joined Principal® in 2008 and quickly earned the #1 Manager of the Year Award in 2009.
David is an active board member of The American College, as well as a member of GAMA International, the National Association of Insurance and Financial Advisors, and a lifetime member of the Million Dollar Round Table**.
In their free time, David and his wife Michele enjoy playing golf and traveling.
Shirley A. Cody, ACS - Operations Manager
Shirley Cody brings many years of experience in the financial services industry since joining Principal® in 1977. As Operations Manager, Shirley oversees the daily operations of the business center, leads and directs our administrative staff, supports our management team in onboarding and development of new associates, and strives to ensure all clients and representatives of the business center receive a high level of assistance and service.
As a native of Jacksonville, Shirley and her husband are active in the community and enjoy spending time with family and friends.
Dawn A. Spaulding - Director of Field Supervision
Dawn joined Principal Financial Group® in 2015, bringing with her 25+ years of experience in the financial services industry. As Director of Field Supervision, Dawn assists Regional Managing Directors' and Business Center leadership teams with their supervisory and regulatory responsibilities. Along with supporting the leadership team, Dawn also works closely with each Registered Representative within the Business Center, providing individualized compliance coaching, training and guidance.
Originally from New England, Dawn and her husband Adam moved to Florida in 2008. On any given day you can find them walking around one of the Walt Disney World parks, or perhaps jumping on a ride at Universal Studios, Universal Islands of Adventure or Sea World where they happily have annual passes.
Rocio Lichtman - Senior Marketing Coordinator - North Florida, Central Florida and Mobile offices
Rocio has over 19 years of experience in the financial services industry. As the Senior Marketing Coordinator for the Orlando and Jacksonville. Florida and Mobile, Alabama business centers, Rocio has a key role as the person that introduces Principal Financial Group® products, tools and opportunities and all types of marketing materials and concepts to all the financial representatives to help them expand their sales.
Originally from Peru, Rocio moved to the United States to pursue an American education and career. She is also fluent in Spanish. In her spare time, she enjoys ballroom dancing, traveling, and finding the latest and greatest restaurants in the Orlando area.
Her nickname in the business center is the librarian.
Laura Grell - Recruiting Support Coordinator
Laura started with Principal in October 2017 and has over a year of experience in recruiting and HR support. She specializes in candidate experience and delivering quality recruiting/selection assistance.
Laura earned her bachelor’s degree in Marketing with an emphasis in Sales Management from the Univeristy of Northern Iowa.
Laura stays active by working out and golfing. She enjoys spending time with family and friends and traveling to new places.
Suzie Daggett - Marketing Support Coordinator
Suzie brings to the Business Center over 18 years of industry experience. She specializes in providing high quality marketing support. She has a broad knowledge of Principal® products and new business processes, as well as years of customer service experience with both clients and advisors.
Suzie received her B.A. in French and International Business Certificate from the University of Iowa. She loves to travel and has been to 35+ countries. She enjoys live music/theater, cultural events and spending time with friends and family.
Interested in meeting with a financial professional near you? Great! Check the list below to see who's available in your area and learn more.
495 North Keller Road, Suite 100
Maitland, FL 32751
Directions to the Maitland/Orlando office
Winter Haven office
7722 SR 544 E, Suite 215
Winter Haven, FL 33881
Directions to the Winter Haven office
Winter Park office
2211 Lee Road, Suite 100
Winter Park, FL 32789
Directions to the Winter Park office
The financial professionals of the Central Florida Business Center are licensed in AL, AK, AZ, CA, CO, CT, FL, GA, IL, IN, IA, KY, ME, MD, MA, MI, MN, MS, MT, NE, NV, NJ, NM, NY, NC, OH, OR, PA, RI, SC, TN, TX, VT, VA, WA, WV and WY to offer insurance products, life insurance (including variable life), annuities (including variable annuities) and securities.
This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800/247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Advisors marketing under DBA are not an affiliate of any company of the Principal Financial Group®.
**A sales component was considerered as part of the qualification for this Million Dollar Round Table award. The recognition is not representative of any financial performance, advice, or returns.
Important Consumer Information: The Central Florida Business Center Financial Professionals of Principal Securities may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.