Dakotas Business Center

The Dakotas Business Center is a group of local offices representing Principal^® in and around the Sioux Falls, SD area. We also have multiple offices and advisors located in North Dakota, Southwest Minnesota and Northwest Iowa. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.

Working with us

If you’re interested in working with us as an advisor, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.

See our office locations & advisors

If you’re looking for a financial services product, we can help you find a local financial professional at Principal^® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.

See a list of advisors in the Dakotas to contact one directly.

Our alliances & associations

• American Heart Association
• Chamber of Commerce (Various Communities)
• Junior Achievement (ND & SD)
• Make A Wish (SD) 
• National Association of Insurance and Financial Advisors (Various Locations)
• Outfits for Angels
• Sales & Marketing Executives, Inc.
• Sioux Falls Noon Sertoma Club
• United Way

Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.

An inclusive culture and tools to build your career

The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.

Meet the management team

Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.

Dave Starr - Regional Managing Director

Dave Starr has over 20 years of financial services experience as an advisor and a manager. After working in college athletics marketing and media relations for nearly 15 years, Starr joined Principal in 1995 serving in leadership positions in Des Moines, St. Louis and Sioux Falls. He directs Principal’s sales efforts in South Dakota, North Dakota with advisors also located in western Minnesota and Northwest Iowa.

Contact information
605-331-2908
starr.dave@principal.com

Matt Stange -  Managing Director

Matt started his career in financial services over a decade ago and has a passion for working with others. Matt brings experience as an advisor and leader to Principal and primarily serves the Sioux Falls and Northwest Iowa areas. A graduate of the University of Sioux Falls, Matt is married to his wife Brita and they have four children. He enjoys staying active, spending time with his children and coaching many of their athletic teams.

Contact information
605-357-7933
stange.matt@principal.com

Sheri Cariveau-Peterson - Producer Development Coordinator

Sheri concentrates on overall operations of the Fargo business center, assists the leadership team with development, talent acquisition and mentoring advisors in North Dakota. She is passionate about United Way of Cass Clay, Hospice of the Red River Valley and American Heart Association. She is married to Mike Peterson, has 2 children and loves to spend her spare time on home improvement projects, gardening, baking and enjoying the lake with family and friends.

Contact information
701-371-8448
cariveau.sheri@principal.com
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Donna J. Bult - Sr. Marketing Coordinator

Donna rejoined Principal in 2011 as a Senior Marketing Coordinator with a background of 25+ years in the insurance business, which includes group, individual and voluntary products. Over the past several years, she has earned the designations of Fellow, Life Management Institute (FLMI), Health Insurance Associate (HIA), and in 2015, she completed her Series 6 and 63 securities registrations and is a Registered Representative with Principal Securities, Inc. She enjoys golfing, traveling, riding their Harley motorcycle, and spending time with her family.

Contact information
605-357-7915
bult.donna@principal.com
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Lynn Cowman - Operations Manager

Lynn oversees operations of the Business Center, assists the management team with agency onboarding and development, monitor budgeting, handle compliance activities, marketing initiatives for the firm and the Financial Representatives, as well as lead and direct administrative staff functions. Lynn has over 9 years of industry experience. She is active in her community and enjoys spending time with husband and 2 boys.

Contact information
605-357-7913
cowman.lynn@principal.com
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Amanda Waddell - Administrative Assistant

Amanda joined Principal in February of 2014 as Administrative Assistant and is the face of the Sioux Falls Dakotas Business Center office. Amanda plays a key role in running day to day operations of the business center as well as teaming with management, advisors and other staff on specific projects. Amanda recently got married in 2016 and enjoys spending her time with friends and family, traveling, golfing, exercising and cheering on the Cincinnati Bengals.

Contact information
605-331-2908
waddell.amanda@principal.com

Sarah Zinnel - Recruiting Support Coordinator

Sarah started with Principal Financial Group in January 2018 after over three years of recruiting and HR support experience in the staffing industry. She specializes in candidate experience and delivering quality recruiting support.

Sarah earned her bachelor's degree in communication with a focus on public relations from the University of Northern Iowa.

Sarah's interests are to visit a new spot on the globe every year, and she is also a dog enthusiast. She is dedicated to continuous education and personal improvement through overcoming fears, learning new skills, and being open-minded.

Contact information
515-878-6333
zinnel.sarah@principal.com

Interested in meeting with an advisor near you? Great! Check the list below to see who’s available in your area and learn more.

Sioux Falls, South Dakota offices

4910 S. Isabel Place, Suite 100
Sioux Falls, SD 57108
605-331-2908
Directions to this Sioux Falls office

101 W 69th St, Suite 200
Sioux Falls, SD 57108
605-444-1160
Directions to this Sioux Falls office

524 N Sycamore Ave, Suite 2
Sioux Falls, SD 57110
605-530-8190
Directions to this Sioux Falls office

3208 E. 26th St.
Sioux Falls, SD 57103
605-221-6001 or 605-221-4047
Directions to this Sioux Falls office

Bismarck, North Dakota offices

200 E. Main Ave., Suite 301
Bismarck, ND 58501
701-323-6730 or 701-323-2336
Directions to this Bismarck office

919 S. 7th St, Suite 502
Bismarck, ND 58504
701-751-3589
Directions to this Bismarck office

Brookings, South Dakota office

306 Fourth Street
Brookings, SD 57006
605-692-7226
Directions to the Brookings office

Fargo, North Dakota office

4334 18th Ave S, Suite 103
Fargo, ND 58103
701-277-9458
Directions to the Fargo office​

Marshall, Minnesota office

348 West Main
Marshall, MN 56258
507-929-0016
Directions to the Marshall office​

Minot, North Dakota office

2405 4th Avenue SW
Minot, ND 58701
701-839-0358
Directions to the Minot office​

N. Sioux City, South Dakota office

1315 River Drive
N. Sioux City, SD 57049
800-654-1488
Directions to the N. Sioux City office​