Dakotas Business Center
The World Health Organization declared the COVID-19 outbreak a global pandemic. We want to take this opportunity to share our plan to protect you as our customer, our financial professionals, and employees.
Our office has implemented a work from home policy for the immediate future. We are checking our voicemail frequently throughout the business day so you can be assured a prompt response to any questions you have. Thank you and take care of yourselves and others.
For more information, check out information on managing the uncertainty.
The Dakotas Business Center is a group of local offices representing Principal® in and around the Sioux Falls, SD area. We also have multiple offices and advisors located in North Dakota, Southwest Minnesota and Northwest Iowa. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in the Dakotas to contact one directly.
Our alliances & associations
- American Heart Association
- Chamber of Commerce (Various Communities)
- Junior Achievement (ND & SD)
- Make A Wish (SD)
- National Association of Insurance and Financial Advisors (Various Locations)
- Outfits for Angels
- Sales & Marketing Executives, Inc.
- Sioux Falls Noon Sertoma Club
- United Way
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.
Daniel Frasier - Regional Managing Director
Dan joined the Dakotas Business Center in January of 2020. He brings more than 17 years of experience to the team. He enjoys helping financial professionals launch, operate and build their practice to be the most efficient and advanced in the financial services industry. He graduated from the University of South Dakota with a Bachelor of Science degree in Finance.
Dan is an active outdoorsman who is also a freelance flyfishing author, photographer, trip host and speaker. Dan resides in Sioux Falls with his daughter, Ella.
Contact information
605-357-7928
frasier.daniel@principal.com
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Amanda Waddell - Business Development Consultant
Amanda joined Principal in February of 2014 as an Administrative Assistant. As of September 2019, she moved into a Business Development Consultant role that will allow her to spend more time doing what she loves. Amanda plays a key role in helping develop marketing plans while helping brand each individual representative. It is also important she helps spread the Principal story across her community. Amanda has an eye for creating and an imagination with endless possibilities.
In her free time, Amanda enjoys spending time with her husband, Lucas, family and friends as well as golfing, cooking, traveling and cheering on the Cincinnati Bengals.
Contact information
605-331-2908
waddell.amanda@principal.com
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Brittany Bral - Candidate Launch Consultant
Brittany has been with Principal since 2015. She graduated from the University of Northern Iowa with a degree in Public Relations and Marketing. In her role, she specializes in providing a smooth and positive experience to new or transitioning financial professionals as they work together to set up initial marketing materials. Brittany works with several Business Centers across the US, ranging from the Midwest to the West Coast.
Contact information
515-878-6289
bral.brittany@principal.com
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Tracey Norman - Candidate Experience Consultant
Tracey started with Principal® in 1994 and has 21 years of experience in financial professional recruiting, development and HR support with Principal. Tracey strives to create the best possible experience in the recruiting and selection process for field leaders and financial professionals candidates.
Tracey enjoys time with her family, friends and traveling. She's looking forward to helping to get your financial professionals off to a strong start.
Contact information
515-246-5667
norman.tracey@principal.com
Lisa Rinehart - Regional Talent Acquisition Consultant
Lisa joined Principal in 2008 sourcing Registered Financial Professionals and Leaders for the Mid-West, Northwest, and Western United States. As one who believes in the values Principal upholds, along with the support and development we provide our teams, she enjoys sourcing talent to compliment Principal's culture of inclusion and client centric solutions.
Lisa has over 20 years of experience in the financial services industry starting in 1996 managing Credit Union relationships on the West Coast.
Contact information
559-214-2123
rinehart.lisa@principal.com
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Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.
Sioux Falls, South Dakota offices
4910 S. Isabel Place, Suite 100
Sioux Falls, SD 57108
605-331-2908
Directions to this Sioux Falls office
7113 E Sierra Trail
Sioux Falls, SD 57110
605-929-0731
Directions to this Sioux Falls office
| Ryan W. Duffy duffy.ryan.w@principal.com 605-929-0731 Connect with me on LinkedIn |
Bismarck, North Dakota offices
200 E. Main Ave., Suite 301
Bismarck, ND 58501
701-323-6730 or 701-323-2336
Directions to this Bismarck office
Brookings, South Dakota office
306 Fourth Street
Brookings, SD 57006
605-692-7226
Directions to the Brookings office
Fargo, North Dakota office
4334 18th Ave S, Suite 103
Fargo, ND 58103
701-277-9458
Directions to the Fargo office
Marshall, Minnesota office
348 West Main
Marshall, MN 56258
507-929-0016
Directions to the Marshall office
Minot, North Dakota office
2405 4th Avenue SW
Minot, ND 58701
701-839-0358
Directions to the Minot office
N. Sioux City, South Dakota office
1315 River Drive
N. Sioux City, SD 57049
800-654-1488
Directions to the N. Sioux City office
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The financial professionals of the Dakotas Business Center are licensed in AZ, CA, CO, FL, GA, ID, IL, IN, IA, KS, MA, MI, MN, MT, NE, NV, NM, NY, ND, OH, OR, PA, SD, TX, UT, WA, WY, to offer life insurance (including variable life), annuities (including variable annuities) and securities.
This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: The Dakotas Business Center Financial Professionals of Principal Securities may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161