July 08, 2026

Award-winning benefits education program helps drive increased voluntary participation

When employers offer voluntary benefits, one of the biggest challenges is helping employees understand what’s available and how to choose. Our award-winning^*1 benefits education program delivers personalized, multi-channel communications, and an on-demand education hub to facilitate better enrollment decisions. And has ultimately shown to help nurture increased participation in voluntary benefits by 1 to 3%.^*2

How the benefits education program works:

Before/during enrollment. Employees receive a personalized email and postcard.
Self-serve learning. Employees explore coverage options on Employee Benefits Essentials with videos, scenarios, customer testimonials, FAQs, and more.
Better decisions during enrollment. Clear guidance supports confident elections.
Stronger participation. Positive impact on participation rates can help improve value in clients’ benefits program.

Why this matters to financial professionals

Support measurable outcomes: Our benefits education initiative has shown a quantitative lift in participation, helping clients get more value from their benefits program.
Strengthen your value to clients and their employees: Pair voluntary benefits with an education strategy that supports informed choices and an enhanced experience for both employers and employees.
Reduce enrollment confusion: Personalized communications direct employees to clear, self-serve learning.
Comprehensive enrollment strategy. We provide a full suite of tools and support to help you plan for a successful enrollment.

Align to what employers and employees are saying they need

73% of employees want more education about their benefits.^*3
65% of employers see room for improvement in how they communicate to employees about their benefits.^*4
Only 57% of workers feel they understand their insurance benefits very or extremely well.^*5
Employers who invested in a benefits education program saw a 35% increase in employee retention compared to those who did not.^*6

Share this flyer with your clients to educate them about how the voluntary benefits education program works and why educating employees about their benefits is important. And contact our team of enrollment specialists for more ways to maximize your clients’ employee participation during enrollment.