Financial Professionals Individual disability insurance IDI business market approaches

IDI business market approaches
IDI business market approaches

Multiple approaches can help you find more individual disability insurance (IDI) opportunities.

Whether you have a specific program in mind for reaching out to clients and prospects, or you want a more general approach, we have the tools and resources for you to get started.

Business planning services

Principal® offers complimentary business planning services to help you get in front of business owners. Services include informal business valuations and buy-sell reviews.

Get started

For financial professionals:

For use with employers:

Contact your internal sales team for additional marketing material.
Multi-life disability income (DI) opportunities

To help employers recruit, retain, and reward key employees, show them how individual DI insurance can enhance their benefit offering—at a discounted rate when three or more employees purchase coverage. See a case study (PDF).

DI can be offered as follows:

  • As standalone coverage
  • Paid for by the employer, employees, or a combination of both
  • Offered to key employees in a carve-out situation

Get started

For use with employers:

Contact your internal sales team for additional marketing material.
Risk protection (Life/DI combo)

Life and individual DI insurance are important to help protect incomes, loved ones, and assets from unpredictable risks. There may be little, or no money left after a premature death or disabling injury or illness. But with the right protection in place, you can help your clients build financial strategies with confidence. And as a market leader, we can make it easy for you to provide the comprehensive coverage they’re looking for – all in one place.

Get started

For financial professionals:

For use with employers:

Contact your internal sales team for additional marketing material.
Get an application

Working with Principal®

We’re more than just products. It’s about the service you’ll receive from Principal and the experience, education, and ease of doing business to help you succeed with IDI.

  • Get direct access to your internal sales team:  800-654-4278.
  • Access underwriting and submitting business resources:  800-654-4278, options 3,3.
  • Get claims information:  800-654-4278, options 4,3,4.

Important information

For financial professional use only. This summary is not a complete statement of the rights, benefits, limitations, and exclusions of the coverage described here. For cost and coverage details, contact your Principal® representative.