Principal® SimpleInvest IRA

We understand your time is valuable—and it’s OK if you don’t have time to research funds or rebalance your investment portfolio. That’s why we’re here. With Principal® SimpleInvest, the way you invest is built around you.

Principal® SimpleInvest uses an algorithm to create—and automatically adjust—an investment mix personalized to you and your financial goals. You also get access to a team of financial professionals for ongoing support.

Why choose Principal® SimpleInvest?

Whether you’re a seasoned investor or just starting out, Principal® SimpleInvest can be a good choice if you’re comfortable with an online investing experience and want someone else to manage your investments for you in exchange for a fee.

But you don’t have to figure out retirement investing on your own. From getting started to monitoring your account over time, we’re here along the way to answer your questions so you can focus on the things that matter most.

Get a personalized investment mix.

Our proprietary algorithm puts you at the center of the equation. We get to know a little about you—like your retirement age, goals, and how you feel about risk—to deliver a personalized investment mix.

Sit back and relax with automatic adjustments.

We monitor your investment mix on an ongoing basis and then automatically rebalance and adjust it when needed so it stays aligned with your financial goals. Should your goals change, it’s easy to update your account so you can get a new investment mix quickly.

Leverage technology and people.

With Principal® SimpleInvest, you get both a robo-advisor, and ongoing access to a team of experienced financial professionals available via email or phone. They’ll answer questions about your investments or provide guidance on other financial topics life throws your way.

Access helpful tools for each life stage.

Get interactive retirement planning tools, articles, and checklists sent right to your inbox. We also offer complimentary, ongoing educational materials for other financial considerations beyond retirement.

What investments are available?

Your account will include Principal proprietary mutual funds and ETFs, with a minimal allocation of cash held in a bank deposit account. We believe a mix of investment management styles is an efficient way to help you meet your goals.


Total annualized program fee is .85% of your account balance. Here’s how that breaks down:

Account management fee

Typically an annualized .4% of your account balance.

Varies based on your personalized investment portfolio. The account management fee is debited from your account monthly. Allows us to monitor and rebalance your account and provide ongoing service and access to financial professionals.

Investment expenses

Typically an annualized .45% of your account balance.

Varies based on your personalized investment portfolio. Investment expenses are taken out of the value of your underlying investments, not debited from your account. The management of the mutual funds and ETFs in your portfolio. Most investments (no matter who you work with) have underlying expenses and fees.1

How do I get started?

Start with as little as $5,0001 to open a Principal® SimpleInvest IRA.

  • Learn more about Principal® SimpleInvest by reading our FAQ.
  • Want to talk to someone about Principal® SimpleInvest? Call us at 866-412-0770.

Start your Principal® SimpleInvest IRA

Call us at 866-412-0770.

It’s a simple process.

Get a closer look at how Principal® SimpleInvest works.

1Please refer to Principal Advised Services’ Form ADV 2A (PDF) for additional information.

Investment and insurance products are:

  • Not insured by the Federal Deposit Insurance Corporation (FDIC) or any federal government agency.
  • Not a deposit, obligation of, or guaranteed by any Bank or Banking affiliate.
  • May lose value, including possible loss of the principal amount invested.

This information is intended to be educational in nature and is not intended to be taken as a recommendation.

Financial professionals are sales representatives for the members of Principal Financial Group®. They do not represent, offer, or compare products and services of other financial services organizations.

Principal® SimpleInvest is a discretionary investment advisory program that offers diversified investment portfolios for a fee. Principal® SimpleInvest is sponsored and managed by Principal Advised Services, LLC, which consults with Principal Global Investors, LLC in the creation of the portfolios and the selection of the underlying portfolio investments. Principal Global Investors, LLC also provides trading and execution services. Principal Advised Services, LLC and Principal Global Investors, LLC are members of the Principal Financial Group®. Brokerage and custodial services provided by Apex Clearing Corporation, member FINRA, NYSE and SIPC. Apex Clearing Corporation is not affiliated with any member of the Principal Financial Group®. Principal® SimpleInvest portfolios are comprised primarily of Principal® products, including affiliated mutual funds and ETFs.

Please refer to the Form ADV (PDF) and Form CRS (PDF) for Principal Advised Services, LLC, the Miscellaneous Fee Schedule (PDF) for Apex Clearing Corporation, and other applicable disclosures and agreements for important information about Principal® SimpleInvest and its services, fees and related conflicts of interest. All investments have inherent risks. Investing in Principal® SimpleInvest portfolios does not guarantee profit or protect against loss.

Principal, Principal and symbol design, and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group®, Des Moines, IA 50392.

Any links to third-party websites are provided for your convenience and informational purposes only. Principal Financial Group is not responsible for the information contained on third-party websites.