Principal Advised Services legal documents

Client agreement

Principal Advised Services client agreement (PDF)

The terms and conditions you agree to when you open a Principal Advised Services account.

Apex client agreement (PDF)

The terms you agree to with Apex Clearing Corporation, the broker-dealer and custodian, when you open an account.

Apex fee schedule (PDF)

The miscellaneous fees charged by Apex Clearing Corporation for your Principal Advised Services account.

Electronic disclosure and consent (PDF)

The consumer disclosure and consent regarding conducting business electronically, including receiving and signing records electronically.

Terms of use

Terms of use

Terms of use govern your access and use of the websites, including wireless services or systems ("websites") of the Principal Financial Group®, its affiliates and subsidiaries.

Principal Advised Services disclosures

Principal Advised Services Form CRS (PDF)

Customer relationship summary that provides information about Principal Advised Services' services, fees, costs, conflicts, and disciplinary information.

Principal Advised Services ADV part 1 (PDF)

Information on Principal Advised Services owners, employees, clients, business practices, and other relevant details.

Principal Advised Services ADV part 2 (PDF)

Descriptions about the products and services offered by Principal Advised Services.

Principal Advised Services Conversation Starters (PDF)

Questions and answers about the services offered by Principal Advised Services, as it relates to the Form CRS. 

Affiliate disclosures

Principal Global Investors ADV part 2 (PDF)

Descriptions about the products and services offered by Principal Global Investors.


Privacy policy (PDF)

How Principal Advised Services uses your personal information.

Investment and insurance products are: 

  • Not insured by the Federal Deposit Insurance Corporation (FDIC) or any federal government agency, 
  • Not a deposit, obligation of, or guaranteed by, Principal Bank or Any Banking affiliate 
  • May lose value, including possible loss of the principal amount invested.

Principal® SimpleInvest is a discretionary investment advisory program that offers diversified investment portfolios for a fee. Principal® SimpleInvest is sponsored and managed by Principal Advised Services, LLC, which consults with Principal Global Investors, LLC in the creation of the portfolios and the selection of the underlying portfolio investments. Principal Global Investors, LLC also provides trading and execution services. Principal Advised Services, LLC and Principal Global Investors, LLC are members of the Principal Financial Group®. Brokerage and custodial services provided by Apex Clearing Corporation, member FINRA, NYSE and SIPC. Apex Clearing Corporation is not affiliated with any member of the Principal Financial Group®. Principal® SimpleInvest portfolios are comprised primarily of Principal® products, including affiliated mutual funds and ETFs.

Please refer to the Form ADV (PDF) and Form CRS (PDF) for Principal Advised Services, LLC, the Miscellaneous Fee Schedule (PDF) for Apex Clearing Corporation, and other applicable disclosures and agreements for important information about Principal® SimpleInvest and its services, fees and related conflicts of interest. All investments have inherent risks. Investing in Principal® SimpleInvest portfolios does not guarantee profit or protect against loss.

Principal, Principal and symbol design, and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group®, Des Moines, IA 50392.