Help meet one need—and uncover others.
Quick takeaways
What started as a request for executive life insurance coverage for a small public relations firm evolved into a broader conversation about employee retention, benefits restoration, and workforce protection. By introducing a life insurance strategy paired with disability insurance and group benefits, Principal® helped create a comprehensive solution for a business that otherwise may not have qualified for traditional GI coverage.
The firm’s owner was interested in executive life insurance coverage but faced a common obstacle: the business had only six additional employees, placing it below the traditional 10-life minimum required for the GI program.
In addition, the business owner and the financial professional weren’t aware that pairing GI life insurance with GSI disability insurance or group benefits could help satisfy group-size requirements. What appeared to be a dead-end case revealed a larger opportunity to evaluate the firm’s overall employee benefits strategy.
- The firm’s employee count was below standard GI thresholds.
- The client was unaware of available GI and GSI combination strategies.
- Opportunities existed to strengthen employee retention and benefits offerings through a more comprehensive approach.
Rather than focusing solely on executive coverage, the conversation shifted to addressing the firm’s broader workforce needs. Principal positioned GI life and GSI disability insurance as complementary solutions that could provide both protection and retention value.
As discussions expanded, the firm began evaluating how a more complete benefits package could support employees while helping attract and retain talent. Working with the Principal team enabled the business to implement multiple coverage solutions as part of a coordinated strategy.
- $420,000 of term life insurance per employee
- $5,000 per month of disability insurance benefits per employee
- Group life insurance coverage
- Group disability insurance coverage
The case demonstrates how GI and GSI solutions can serve as conversation starters—helping uncover unmet needs, create additional planning opportunities, and strengthen client relationships. By looking beyond the initial request, the financial professional delivered meaningful value through a more integrated benefits strategy.
Principal can help you identify integrated GI, GSI, and group benefits solutions that can create greater value for business clients.