Principal^® Financial Network of Michigan

The Principal^® Financial Network of Michigan is a group of offices representing Principal^® in a variety of locations across Michigan. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent the Principal with integrity and professionalism.

Working with us

If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.

See our office locations & financial professionals

If you’re looking for a financial services product, we can help you find a local financial professional at Principal to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.

See a list of local financial professionals to contact one directly.

Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.

An inclusive culture and tools to build your career

The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.

Meet the management team

Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.

Sal Durso - Regional Managing Director

Sal Durso has been leading financial professionals since 1986, most recently as the Regional Managing Director of this office since 2013. He is also the Founder and CEO of Centennial Group, one of the leading Employee Benefits firms in the Midwest.

Durso's main focus is to assist in the development of financial professionals within his firm. He carries out its mission to change lives through assisting individuals and business owners in making smart choices with their money.

Durso is on the hospital board at McLaren and is co-founder of All of God’s Children. He and his family live in Lansing, Michigan. Besides traveling, golfing, and fishing, he enjoys all things Michigan has to offer “Up North.”  

Contact information
517-346-7977
durso.sal@principal.com
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David Fitch - Managing Director

David Fitch has over 20 years of leadership experienced in the financial services industry and enjoys helping financial professionals achieve their potential in serving their clients.

His love for learning has led him to obtain his master’s degree in business administration as well as multiple undergraduate degrees. 

He is a husband and father of four who enjoys spending time with the family, traveling, playing sports and spending time in the great outdoors.

Contact information
517-346-7984
fitch.david@principal.com
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Bill Jaconette - Managing Director

Bill Jaconette has more than 17 years of experience in the financial industry, including private banking & wealth management. Bill joined Principal in 2018 as a Managing Director for the Greater Lansing area. Bill focuses on growing financial professional practices by offering unique financial planning strategies to individual and business owners. Bill is passionate about the work he does for his clients and helping them work towards achieving their financial goals and dreams. Bill graduated from Western Michigan University where he earned a BBA in Marketing. Prior to his financial services career, Bill was a PGA golf professional. Bill’s community involvement includes: Ele’s Place, Lansing Metro and DeWitt YMCA’s, Habitat for Humanity, Junior Achievement, and the McLaren Foundation. He currently sits on the Lansing Symphony Orchestra’s Board of Directors. Bill enjoys spending time with his children. He also enjoys golfing, reading and a recent hobby of skeet and trapshooting.

Contact information
517-346-7987
jaconette.bill@principal.com

Joe Pearcy, LUTCF - Managing Director, Kalamazoo, MI

Joe has nearly 10 years of experience in the financial services industry. Joe joined Principal in 2018 as a Managing Director for our Kalamazoo office. Joe’s mission is to lead a team of community minded financial professionals focused on helping their clients achieve the financial goals that are most important to them.

Joe grew up in the Kalamazoo area and graduated from Calvin College with a Bachelor’s Degree in Finance and Economics. Joe is a member of NAIFA, GAMMA, and FSP and has earned his LUTCF through the American College. Through his experience, Joe has successfully led a group of financial professionals focusing on growth and development while also helping families and businesses plan for their financial futures. He has also qualified for MDRT numerus times.

Joe currently resides in the Kalamazoo area with his wife Kayla and their daughter Claire. Joe enjoys spending time with friends and family, playing in a men’s basketball league, working out at the gym, and cheering on the Detroit Lions. He enjoys anything that involves being outside including fishing and relaxing at the beach.

Contact information
269-888-1500
pearcy.joe@principal.com

Barbara Polcyn - Senior New Business Consultant

Barbara is responsible for consulting and managing new business case design and submission. She partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
517-346-7974
polcyn.barbara@principal.com

Lisa Solomon, CMC - Site Coordinator

The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Lisa is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely manner.

Contact information
616-831-6182
solomon.lisa@principal.com

Brenda Wynsma - New Business Consultant

Brenda is responsible for consulting and managing new business case design and submission. She partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
616-831-6186
wynsma.brenda@principal.com

Cathy Zahn - Senior Business Development Consultant

Cathy partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
317-874-3934
zahn.cathleen@principal.com
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Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.

Boyne Falls office

3308 Hill View
Boyne Falls, MI 49713
231-642-9551
Directions to the Boyne Falls office

Grand Rapids office

3196 Kraft Ave SE, Suite 101
Grand Rapids, MI 49512
800-443-8905
Directions to the Grand Rapids office

Grandville office

4249 Parkway Place, Suite D
Grandville, MI 49418
616-284-0100
Directions to the Grandville office

Kalamazoo office

2425 S. 11th St, Suite C
Kalamazoo, MI 49009
269-888-1500
Directions to the Kalamazoo office

Lansing offices

608 S. Washington Ave, Suite 200
Lansing, MI 48933
517-485-9350
Directions to this Lansing office

Manistee office

320 Dunes Drive
Manistee, MI 49660
231-758-3762
Directions to the Manistee office

Petoskey office

1098 Bay View
Petoskey, MI 49770
Directions to the Petoskey office