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Financial Professionals Hola Futuro for financial professionals
Principal® Hola Futuro

Empowering you to reach one of the fastest-growing demographic in the United States.

A mother hugging her child.

Among Hispanic/Latino workers, 6 in 10 say they're not feeling financially secure.

You can help Hispanic employees with a financial plan that helps fuel their dreams. Combining your guidance and the bicultural resources from Principal® Hola Futuro, you can be a proactive advocate to help Hispanic business owners and plan participants thrive financially.

See where you can help employees feel more financially secure:

Debt is different and short-term finances may be a struggle.

For over half of Hispanic/Latino workers, debt is an issue that impacts their day-to-day lives. Only 40% say they can enjoy life now because of how they're handling money and 58% plan on working in retirement or a phased retirement.

Employer-sponsored plans are the primary source of retirement income.

This could be why Hispanic/Latino savers are planning to work longer. 86% plan to leverage their employer-sponsored plan as a top source of income.
 
 

They have a goal but aren't confident they'll reach it.

Despite being enrolled in employer-sponsored retirement plans and expressing a desire to learn more about financial security, Hispanic/Latino workers still aren't sure they're on the right track. 84% have a savings goal, but only 36% are confident they'll achieve it.

Family is a big part of retirement planning.
 

More time with family tops the list of what Hispanic/Latino retirement savers hope to do later in life. 7 out of 10 expect to live near one of their children in retirement. 61% feel family support is essential during retirement and 26% feel they'll need to provide financial support for parents or inlaws in retirement.
Educational materials that help set you apart

Our approach to financial wellness goes beyond language. Using research and insights from Hispanic consumers, we can help you reach them in a way that builds relationships and trust.

Transcreate vs. translate

Language matters. We don’t just translate word for word for the Spanish-speaking audience. We transcreate messages to retain financial meaning while incorporating cultural relevance. For instance, we might focus less on portfolio “risk” and emphasize “security.” Or recognize how the notion of sacrificing for the good of their family is culturally important when talking about retirement savings.
Our commitment to helping keep Hispanic participants on track
Help participants get enrolled with Principal® Real Start en Español. Walk through the experienceHave meaningful conversations about financial wellness with support from Principal® Hola Futuro resources.Provide participant support for your plan sponsor clients with “Enroll and Educate.”Rely on Principal bicultural participant support team.

Want to learn more or have any questions?

Reach out to your local Principal® representative or support team

Footnotes

Principal Retirement Security survey October 2022 Principal Retirement Security survey October 2022 Principal Retirement Security survey October 2022 Principal Retirement Security survey October 2022 Principal Retirement Security survey October 2022

The subject matter in this communication is educational only and provided with the understanding that Principal® is not rendering legal, accounting, investment or tax advice. You should consult with appropriate counsel, financial professionals, and other advisors on all matters pertaining to legal, tax, investment or accounting obligations and requirements.