Principal® Financial Network of Northern California
The World Health Organization declared the COVID-19 outbreak a global pandemic. We want to take this opportunity to share our plan to protect you as our customer, our financial professionals, and employees.
Our office has implemented a work from home policy for the immediate future. We are checking our voicemail frequently throughout the business day so you can be assured a prompt response to any questions you have. Thank you and take care of yourselves and others.
For more information, check out information on managing the uncertainty.
The Principal® Financial Network of Northern California is a group of local offices representing Principal® in the Northern California, Reno and Lake Tahoe Regions. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent the Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in Northern California to contact one directly.
Our alliances & associations
Chambers of Commerce
- Asian Pacific
- Elk Grove
- Folsom
- Metro
- Modesto
- Modesto Hispanic
- Ripon
- Riverbank
- Rocklin
- Roseville
- Sacramento Hispanic
- Sacramento Rainbow
Associations
- NAIFA
- FPA
- GAMA
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.
Steven J. Wright, CLU®, ChFC® - Regional Managing Director
Steve has dedicated over 28 years to Principal Financial Group and the financial services industry including over 20 in leadership within the Sacramento region. He leads a team that specializes in helping businesses owners, their leadership teams and individual employees to set and achieve their financial goals. Steve has been married to his wife Jill for nearly 30 years and enjoys volunteering in the industry, the community and their church.
Contact information
916-773-3343 ext. 309
wright.steve.j@principal.com
Connect with me on LinkedIn
Jonathon Roth, RICP® - Managing Director
Jon joined Principal® in 2013 and accepted a position as Development Director for the Principal® Financial Network of Northern California in 2015. With nearly 10 years of experience in the industry, Jon works with families and businesses alike focusing on their personal needs and adding value where he finds opportunity. As Development Director, Jon trains and coaches financial professionals in his region to follow his format for success.
Originally from Lexington, MA, Jon moved to California in 2005. He and his wife, Katie, were married in 2008 and together they have four children.
Jon earned his BS Marketing from Fairfield University and the Retirement Income Certified Professional, RICP® certification from the American College in 2016. Jon has FINRA series 7, 63 and 65 securities registrations and became a member of Premier Club in 2014.
CA Life and Health Insurance, License # 0H17871
Contact information
916-773-3343 ext. 350
roth.jon@principal.com
Connect with me on LinkedIn
Betty W. Lee - Managing Director
I joined Principal in January 2016 to have the opportunity to mentor and help financial professionals grow their practices in a truly open architecture environment. I want to work with repersentives who are passionate about helping others and enjoy a high performance work environment. When I am not working I enjoy all that Marin County has to offer – including live performances, skiing and being a volunteer for my daughter’s school.
Contact information
lee.betty@principal.com
Connect with me on LinkedIn
Cory Kelly - Associate Managing Director
Cory joined Principal® in 2015 with more than five years of experience in the financial services industry and 20+ years in business management and information technology. Prior to joining Principal®, Cory spent five years as a professional golf instructor where he ran and developed the second largest, and only year round, First Tee and high school golf coaching program in the Sacramento area. With a young and growing family, Cory turned back to the financial world to even out his work/life balance. With his extensive and diverse business history, now coupled with the coaching ability to connect with clients of all backgrounds, Cory strives to help each client put a results oriented plan in place to reach their goals and take ownership of their future.
Cory lives in the Sacramento area with his wife Brittany and three children – son, Aidan and daughters, Vivian and Devlyn. Cory loves all things golf, cycling, running and skiing.
Cory earned his Bachelors in Organizational Management and Economics at Colorado State University and Masters of Education degree at Southwest Texas State University. He holds FINRA Series 7 & 66 Securities Registrations and is CA Life and Health Licensed (0D47027).
Contact information
916-773-3343
kelly.cory@principal.com
Connect with me on LinkedIn
Becky Helle - Assistant Director Field Operations
Becky has been with Principal since 1992. She leads the overall operational strategy and activities for her region that includes offices in Nebraska, California, and Oregon. Within her role she creates process improvements to meet important business needs. Becky's passion is helping Financial Professionals be successful by leading her team to provide extraordinary experiences to them and their clients.
Contact information
319-730-1030
helle.becky@principal.com
Connect with me on LinkedIn
Eileen Duran - Manager Field Operations
Eileen focuses her day to day activity around helping our financial professionals and helping develop a team in order to run a compliant, efficient office, and better serve you. Eileen has 14 years of experience in our industry and is passionate about delivering excellent client sevice and serving the community in which she lives.
When she's not in the office, she enjoys traveling, sports, and outdoor activities.
Contact information
duran.eileen@principal.com
Connect with me on LinkedIn
Kristen Martin - Recruiting Support Coordinator
Kristen brings over 10 years of experience in financial services and representative recruiting to Principal® and has been with the company since 2014. She is specialized in candidate experience and delivering high quality recruiting support to leaders and advisors alike. Kristen has her bachelor’s degree in marketing and human resources from Colorado State University. Outside of work, Kristen enjoys spending time with her family, including her husband Eric, and two children Jamison and Carson, in addition to traveling the world, exploring new places, and meeting new people.
Contact information
208-342-2765
martin.kristen@principal.com
Connect with me on LinkedIn
Brittany Bral - Candidate Launch Consultant
Brittany has been with Principal since 2015. She graduated from the University of Northern Iowa with a degree in Public Relations and Marketing. In her role, she specializes in providing a smooth and positive experience to new or transitioning Financial Professionals as they work together to set up initial marketing pieces. Brittany works with several business centers across the US, ranging from the Midwest to the West Coast.
Contact information
515-878-6289
bral.brittany@principal.com
Connect with me on LinkedIn
Interested in meeting with a financial professional near you? Great! Check the list below to see who's available in your area and learn more.
Roseville office
1478 Stone Point Drive, Suite 390
Roseville, CA 95661
800-468-7188
Directions to the Roseville office
Alameda office
1100 Pacific Marina #701
Alameda, CA 94501
415-515-6310
Directions to the Alameda office
| Michael McDonough mcdonough.michael@principal.com 415-515-6310 Connect with me on LinkedIn Website |
Elk Grove office
9245 Laguna Springs Drive, Suite 100
Elk Grove, CA 95758
916-683-6240
Directions to the Elk Grove office
| Julie Belles julie@almondvalleywealth.com 916-6683-9385 Connect with me on LinkedIn | Miguel Lopez, LUTCF® lopez.miguel@principal.com 916-683-6240 Connect with me on LinkedIn |
| Manuel Garcia garcia.manny@principal.com 916-683-6240 ext 108 Connect with me on LinkedIn | Craig L. Parker, MBA Parker.Craig@principal.com 916-683-9398 Connect with me on LinkedIn |
| Chris L. Johnson johnson.chris.l@principal.com 916-805-9555 Connect with me on LinkedIn Website | Manny Provedor provedor.manny@principal.com 916-683-6240 Website |
| Frank D. Juliano, ChFC® frank@julianofinancial.com 916-683-6240 ext 145 Connect with me on LinkedIn Website | Marco Rodriguez, LUTCF® rodriguez.marco@principal.com 916-683-6240 Connect with me on LinkedIn |
Modesto office
301 Banner Court, Suite 1
Modesto, CA 95356
800-458-1257
Directions to the Modesto office
| James Barton, LUTCF® barton.james@principal.com 209-634-8911 | Vicky Johnson, CFP®, AIF® johnson.vicky@principal.com 209-527-5210 Website |
| Britney Carpenter carpenter.britney@principal.com 209-542-3910 Connect with me on LinkedIn | Cory Kelly kelly.cory@principal.com 209-527-5210 ext 116 |
| Mark Cook cook.mark@principal.com 209-333-1200 115 S School Street, Suite 6 Lodi, CA 95240 | Mark Kleiderlein, CFP®, CFS, AIF® kleiderlein.mark@principal.com 800-458-1257 Website |
| Angelo Giannosa, CLU®, ChFC®, AIF®, CLF® giannosa.angelo@principal.com 800-458-1257 Connect with me on LinkedIn | Bill Robinson robinson.bill.j@principal.com 800-458-1257 Connect with me on LinkedIn |
| Tyler Johnson johnson.tyler@principal.com 209-527-5210 Connect with me on LinkedIn | Brian Ullrich ullrich.brian@principal.com 209-550-7475 |
Reno advisors
1478 Stone Point Drive, Suite 390
Roseville, CA 95661
775-851-8848
Directions to the Roseville office
| Maureen Holbrook holbrook.maureen@principal.com 775-851-8848 | Shawn Moshrefnoory moshrefnoory.shawn@principal.com 775-224-5527 Connect with me on LinkedIn Website |
Santa Rosa office
445 Orchard St. #103
Santa Rosa, CA, 95404
707-579-1209
Directions to the Santa Rosa office
| Ed Ritch* ed@longtermcare4ca.com 707-579-1209 |
Sonoma office
19401 Sleepy Hollow Ct.
Sonoma, CA 95476
707-996-4679
Directions to the Sonoma office
| Howard Gorbach, LUTCF® gorbach.howard@principal.com 707-996-4679 Website |
Walnut Creek office
500 Ygnacio Valley Road, Suite 150
Walnut Creek, CA 94596
925-906-4600
Directions to the Walnut Creek office
| Glenn Bittner, AIF®, RICP®, CLTC bittner.glenn@principal.com 925-315-9850 Connect with me on LinkedIn | Ryan Heidrich heidrich.ryan@principal.com 925-906-4605 Connect with me on LinkedIn |
| Steven Cannatella, LUTCF®, FSS cannatella.steve@principal.com 925-906-0103 | Thomas B Keaney Sr keaney.thomas@principal.com 925-906-4608 Connect with me on LinkedIn |
| Will Chau chau.william@principal.com Connect with me on LinkedIn | Betty Lee Connect with me on LinkedIn |
| Denise Easterby easterby.denise@principal.com 925-906-0174 Connect with me on LinkedIn Website | Jim Nakamine nakamine.jim@princor.com 415-897-2264 |
| Mark Foster, LUTCF® foster.mark@principal.com 925-906-4600 x6230 Connect with me on LinkedIn | Noam Pitsker, CFA pitsker.noam@principal.com 925-906-0105 Connect with me on LinkedIn Website |
| Michael Gold, CLU®, ChFC®, RICP® michael@goldfinancial.org 415-449-8218 Website | Robert Wright wright.robert@principal.com 925-385-0201 |
| Christopher Hanford hanford.christopher@principal.com 415-640-4692 Connect with me on LinkedIn Website |
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The Financial Professionals of the Principal® Financial Network of Northern California are licensed in AZ, CA, CO, DE, ID, IL, IA, MA, MI, MN, NV, NM, NY, OR, PA, SC, SD, TX, UT and WA to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: Financial Professionals of Principal Securities who are part of the Principal® Financial Network of Northern California may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.