Principal^® Financial Network of North Texas

The Principal^® Financial Network of North Texas is a group of local offices representing Principal^® in Northern Texas/Dallas areas. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.

Working with us

If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.

See our office locations & financial professionals

If you’re looking for a financial services product, we can help you find a local financial professional at Principal^® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.

See a list of financial professionals in the North Texas area to contact one directly.

Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.

An inclusive culture and tools to build your career

The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.

Meet the management team

Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.

Philip Pyrz, CRPS^®, CLF^®, FLMI^®, ACS^® - Senior Regional Managing Director

My passion is collaborating with our team of financial professionals who specialize in helping business owners and individuals live their best lives! I am interested in connecting with entrepreneurial-minded professionals who want to be in business for themselves, but not by themselves.

Contact information
972-581-8756
Pyrz.Phil@principal.com
Connect with me on LinkedIn

Tahitta Diaz, MBA - Managing Director

Tahitta has been a member of our team since 2018. She brings over 16 years of experience in marketing and business development to the team. As a managing director, Tahitta’s focus is to help each financial representative grow their business, in addition to assisting in developing business strategies to help financial representatives reach their goals. She is a graduate of Interamerican University of Puerto Rico with an MBA in Marketing.

Tahitta is an active member within the community through the Greater Dallas Hispanic Chamber of Commerce, Young Professional—Regional Chamber of Commerce, and The Stewpot—an organization that works with the homeless and at-risk individuals of Dallas. When not working, Tahitta spends time with her daughter Mia and their 2 Chihuahuas—Dre and Brownie. Tahitta hails from the beautiful island of Puerto Rico.

Contact information
972-980-9990, ext. 447
diaz.tahitta@principal.com
Connect with me on LinkedIn

Crystal O'Leary - Site Coordinator

The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Crystal is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely fashion.

Contact information
972-980-9990
o'leary.crystal@principal.com

Becky Pruitt - Senior New Business Consultant

Becky is responsible for consulting and managing new business case design and submission. She partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
682-233-7010
pruitt.becky@principal.com
Connect with me on LinkedIn

Liz Benford - New Business Consultant

Liz is responsible for consulting and managing new business case design and submission. She partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
972-392-7899
benford.Liz@principal.com

Torri Thebo - Senior Business Development Consultant

Torri partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
682-233-7013
thebo.torri@principal.com
Connect with me on LinkedIn

Sarah Zinnel - Candidate Experience Consultant

Sarah brings over 3 years of recruiting and HR support experience in the staffing industry to our organization. She specializes in candidate experience and delivering quality recruiting support. She is dedicated to continuous education and personal improvement through overcoming fears, learning new skills, and being open-minded.

Sarah is a dog enthusiast who has a personal goal of visiting one global location per year.

Contact information
515-878-6333
zinnel.sarah@principal.com

Interested in meeting with a financial professional near you? Great! Check the list below to see who's available in your area and learn more.

Addison office

5080 Spectrum Dr., Suite 1200E
Addison, TX 75001
972-980-9990
Directions to the Addison office

Colleyville office

4109 Gateway Court, Suite 100
Colleyville, TX 76034
817-934-5288
Directions to the Colleyville office

Fort Worth offices

6500 West Freeway, Suite 555
Fort Worth, TX 76116
817-731-5500
Directions to this Fort Worth office

2512 Horne Street, Suite 100
Fort Worth, TX 76107
817-731-5516
Directions to this Fort Worth office

Richardson office

1 Briarwood Circle
Richardson, TX 75080
214-448-3564
Directions to the Richardson office

Southlake office

1207 S. White Chapel Blvd., Suite 125
Southlake, TX 76092
817-917-7248
Directions to the Southlake office