Pursuing financial well-being? Principal Securities is committed to helping you.

Photo of a Principal Securities advisor helping a couple determine which Principal product and services are right for them.

Principal Securities, Inc. (Principal Securities) is the retail broker-dealer and a registered investment adviser (RIA) for Principal®. We’ve been teaming with financial professionals to help investors pursue their financial goals for over 50 years. We offer a competitive platform of securities, available through financial professionals, to help meet your needs.

Our focus

We offer products and solutions for individuals and businesses, including mutual funds, annuities, rollover IRAs, traditional and Roth IRAs, brokerage accounts, asset allocation programs, retirement planning, and investment tools, and education for savers in all life stages.

Products and services

  • Managed Programs
  • Financial Planning
  • Brokerage Services
  • Mutual Funds
  • Annuities
  • Individual Securities
  • Trust Services

By the numbers

  • $367 million in total revenue1
  • 124,046 brokerage accounts2

Other important information about your accounts

Principal Connection

What to do next

1 As of 12/31/2022

2 As of 12/21/2022