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Research studies with Principal®

You may have received an invitation to participate in a research study with Principal or from research partners working on our behalf.

We’re always working to improve our websites and tools. To do that, we gather feedback from people like you to understand what works well and what doesn’t.

We want our tools to be easy to use and helpful. Your input helps us get there.

Recent and upcoming studies

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What you may do in a study

Each study is a little different, but most involve exploring a website or feature, completing tasks or answering questions, and sharing your thoughts as you go.

Depending on the study, sessions may be by video conference or in person and will be recorded for internal use. Sessions usually take 30 to 90 minutes and don’t require you to prepare.
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Taking part is completely optional. If you choose to participate:

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