Principal® Financial Network of Silicon Valley
The Principal® Financial Network of Silicon Valley is a group of local offices representing Principal® in the San Francisco area. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities, and investments.
See a list of financial professionals in the Silicon Valley area to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.
Rob Cozzi, Jr., CLF®, RICP - Managing Director

Rob joined Principal in 2004 as a financial professional. While maintaining his client focused business, he became a Development Director in 2008 and a Managing Director in 2016.
Rob really enjoy developing his representatives and helping his clients become financially successful.
My happy place is spending as many weekends as possible up in the mountains with my family fly fishing or hanging out around the barbeque.
Contact information
559-650-2653
cozzi.rob@principal.com
Connect with me on LinkedIn
Martha Blevins, FLMI, ACS, AIAA, CFP - Site Coordinator
My team and I are the glue that has kept our offices running smoothly since 1988. We are problem solvers who make sure your accounts are set up properly and your questions answered in a timely fashion. When I'm not at work I'm playing softball, volunteering at my church or hanging out with family and friends.
Contact information
559-261-2000
blevins.martha@principal.com
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Kassie Hulick - Candidate Experience Consultant

Kassie Hulick partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.
Contact information
515-878-0086
hulick.kassie@principal.com
Connect with me on LinkedIn
Lisa Rinehart - Regional Talent Acquisition Consultant
Lisa has over 25 years of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.
Contact Information
559-214-2123
rinehart.lisa@principal.com
Connect with me on Linkedin
Business development consultants
A business development consultant partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and firm level.
Michelle Ramirez

Contact information
559-650-2656
ramirez.michelle@principal.com
Connect with me on LinkedIn
New business consultants
The new business consultant role is a team approach, where each is responsible for consultation and management of all aspects of new business case design and submission. The team approach allows a consistent opportunity to partner with Financial Professionals and their teams along with our home office product partners to ensure cases are submitted accurately so they can be processed on time, in alignment with product area processes.
Olivia Cabrera

Contact information
559-627-3550
cabrera.olivia@principal.com
Melissa Englen

Contact information
661-327-7711
englen.melissa@principal.com
Susan Macias

Contact information
559-650-2661
macias.susan@principal.com
Interested in meeting with a financial professional near you? Great! Check the list below to see who's available in your area and learn more.
San Jose offices
Ron Engel* engel.ron@principal.com | Holly Utermoehlen utermoehlen.holly@principal.com 408-219-9223 |
Rick Utermoehlen, CLU® utermoehlen.rick@principal.com 408-781-1279 |
14416 Union Av.
San Jose Ca 95124
408-724-1335
Directions to this San Jose office
Michael Dennison dennison.michael@principal.com 408-724-1335 |
101 Metro Drive, Suite 375,
San Jose, CA 95110
408-533-9820
Directions to this San Jose office
Juliana Ji ji.juliana@principal.com 408-533-9838 | Grace Romasanta, LUTCF romasanta.grace@principal.com 408-533-9849 |
Amit Patel patel.amit@principal.com 408-533-9827 Website | Ricky Romasanta romasanta.ricky@principal.com 408-533-9840 Website |
Daniel Robinson, CFP |
Carmel office
100 Clock Tower Place, Building D, Suite H
Carmel, CA 93923
Directions to the Carmel office
Jeremy Connally, CFP®, ChFC® connally.jeremy@principal.com 831-777-5429 |
The financial professionals of the Principal® Financial Network of Silicon Valley are licensed in AK, AZ, CA, CO, DC, FL, GA, HI, ID, IL, IA, KS, KY, MD, MI, MN, MS, MO, NV, NJ, NM, NY, NC, OR, PA, TX, UT, VA and WA to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third party entities.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: Financial Professionals of Principal Securities who are part of the Principal® Financial Network of Silicon Valley may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.