Principal® Financial Network of South Florida
Principal® Financial Network of South Florida is a group of local offices representing Principal® and is made up of a diverse and experienced team of management and support staff. We are proud of our heritage and our multi-cultural personality. In addition to English, we can speak a variety of languages, including: Spanish, Portuguese, Russian, French and Italian.
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in South Florida to contact one directly. Or, email Dawn Williams or give her a call at 813-872-5881.
Our alliances & associations
Chambers of Commerce
- Miramar Pembroke Pines Chamber of Commerce
- Greater Miami Chamber of Commerce
- Latin Chamber of Commerce of the United States (CAMACOL)
Associations
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.
Ron Piccinini, CLU®, ChFC®, CLF®, RICP®- Regional Managing Director
Ron leads our organization with over 30 years of industry experience. His team focuses on the culture of heartfelt relationships and helping people set and achieve their financial goals.
Ron is the Past President of the General Agents and Managers Association in Tampa Bay, and the Past President of the National Association of Insurance and Financial Advisors in Tampa Bay. He is the recipient of the General Agents and Managers Association National Management Award and is a qualifying member of the Million Dollar Round Table (MDRT). Ron has also been awarded by GAMA The Diamond Plus International Management Award in 2011, 2012, 2013, and 2016 and won the GAMA Front-line Excellence Award in 2014, 2016, and 2017. Ron qualified for the Top Trophy of Principal Financial Group in 2014, 2015, and 2016 as the #1 Managing Director in the company and he has qualified 4 years for the Management Achievement Round Table.
He resides in Palm Harbor, Florida with his fiancé Kelly Marie.
Contact information
813-872-5858
piccinini.ron@principal.com
Connect with me on Linkedin
Kristin Alexander- Director of Field Supervision
Kristin’s primary role as Director of Field Supervision is to provide support and guidance to all financial professionals and the business center leadership team to foster a sales culture that is compliant. Kristin has over 20 years of industry experience with prior roles in sales, service, supervision and compliance. Kristin and her husband enjoy traveling and spending time with their family.
Contact information
813-872-5892
alexander.kristin@principal.com
Connect with me on Linkedin
Maria I. Hernandez - Business Development Consultant
Maria's focus is on assisting the managers in building the organization with prospective financial professionals. She constantly searches the tri-county area using referrals, sponsorship and resumes to come across candidates.
Maria lives in Delray Beach, Florida and enjoys spending time with friends and family, and her pet Yorky, Duncan.
Contact information
954-885-5114
hernandez.maria.i@principal.com
Ginny Otero - Manager, Field Operations
Ginny joined Principal in 2015 and has over 30 years of experience in the financial services industry. Ginny focuses her day to day activity on leading her team of New Business Consultants in our Region. Partnering with the New Business Consultants, Ginny and her team focus on providing support in the area of New Business submission and processing to ensure our Financial Professionals can focus on building relationships and creating a positive experience for their clients. Ginny is a lifelong resident of Tampa, FL where she and her husband, Max raised their 2 children. She enjoys the beaches, cycling, kayaking, gardening, cooking and spending time with family and friends.
Contact information
813-872-5856
otero.ginny@principal.com
Ileana Brink - New Business Consultant
Ily assists the financial professionals in the Coral Gables office with new business processing and follow-up as well as assisting with marketing campaigns to create new opportunities. "The best part of my job is helping and interacting with the sales force," she states. Bi-lingual (English and Spanish), and of Cuban decent, Ily has lived in South Florida since 1968. She resides in Miami and enjoys shopping, traveling, reading and spending time with her son Bobby and wife Stacia and her beautiful grandchildren.
Contact information
786-257-2239
brink.ileana@principal.com
Sandra Pollock Wallace - New Business Consultant
Sandra works with the financial representatives in the Miramar office handing all aspects of new business processing, from the implementation of marketing programs and operational strategies, serving as a liaison with our home office underwriting team and making sure all files are compliant.
Community involvement is important in her life and she is a member of Immanuel Temple Church of Pembroke Pines where she serves as President of the Stewardess Ministry, Co-Chair on the Women's Ministry for Sistah's Month, ICare Leader and Finance Team, Intercessory Ministry, Missionary Ministry 2nd VP and President of the yearly Thanksgiving Project. Sandra is a Certified Assisted Living Manager and supports local organizations such as Eastern Sta; and serves as her family reunion president. The Wallaces are long-time residents of South Florida. In 2012 Sandra and her husband Lee became grandparents for the first time when their son Lee III and his wife Traneka welcomed beautiful baby Lorriel Chanel to the family.
Contact information
954-885-5140
wallace.sandra@principal.com
Karen Ruiz - New Business Consultant
Karen has over 20 years of experience in financial services administration and is responsible for general administrative work in the Miramar office working side -by -side her team of financial professionals as a liaison with home office departments including communications, marketing, underwriting and sales support. Karen holds her 215 License for Life & Health Insurance in Florida. She is known for her work ethic, high attention to detail and states: "My goal in the office is to give my 'all' and provide top of the line client and agent service," she affirms, "I truly love what I do!" A native of Peru, Karen speaks three languages: Spanish, Portuguese and English. She enjoys sharing time with her family.
Contact information
954-885-5140
ruiz.karen@principal.com
Madeline Menendez - New Business Consultant
Mady works out of the Coral Gables office and thoroughly enjoys assisting her team of agents with everything from seeking marketing tools for prospecting, prepping presale packets to ultimately processing applications thru their culmination. She credits her 25 years in the healthcare industry for many of her skills such as assisting agents with their prospecting needs, focus on providing elite customer service as well as maintaining a positive and upbeat attitude in this ever-changing industry. Mady enjoys spending time with friends and family seeking new eateries in her native Miami, the beach, gardening, exercising and most of all traveling.
Contact information
786-257-2214
menendez.madeline@principal.com
Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.
Miramar office
3401 SW 160th Avenue, Suite 400
Miramar, FL 33027
954-885-5101
Directions to the Miramar office
| Jerry Attento attento.jerry@principal.com 954-885-5143 Website | Avi Mesch, CLU®, ChFC®, AIF® mesch.avi@principal.com 954-885-5064 Connect with me on LinkedIn |
| Joe Corey, LUTCF® corey.joe@principal.com 954-885-5075 | April Robinson robinson.april@principal.com 954-885-5095 |
| Marco Erazo* erazo.marco@principal.com 954-778-8464 | Eugene Shnaydman shnaydman.eugene@principal.com 954-885-5119 |
| Bruce Fletcher fletcher.bruce@princor.com 954-742-1300 | Zack Soria soria.zack@principal.com 786-321-4472 Connect with me on LinkedIn |
| Richard Goldberg, CLU®, ChFC®, CFP®, AIF® goldberg.richard@principal.com 954-885-5065 Connect with me on LinkedIn | Victor Yedid, LUTCF yedid.victor@principal.com 954-885-5083 Connect with me on LinkedIn |
| Marc Liebeskind, LUTCF liebeskind.marc@principal.com 954-885-5113 Connect with me on LinkedIn |
Miami office
703 Waterford Way, Suite 190
Miami, FL 33126
786-257-2200
Directions to the Miami office
| Eddy Mendoza mendoza.eddy@principal.com 786-257-2205 Connect with me on LinkedIn | Jim Pappas pappas.jim@principal.com 786-257-2215 |
| Myrthia Moore, MsEd, MFT moore.myrthia@principal.com 786-257-2221 | Robert Pulles, CFP® pulles.robert@principal.com 786-257-2209 Connect with me on LinkedIn Website |
| Antonio Prado prado.antonio@principal.com 786-200-9995 Connect with me on LinkedIn |
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The Financial Professionals of the Principal® Financial Network of South Florida are licensed in AL, AZ, CA, CO, CT, DE, FL, GA, HI, IL, MD, MA, MI, MO, MT, NV, NJ, NY, NC, OH, PA, SC, TN, TX, UT, VT, and VA (some or all states) to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third party entities.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: Financial Professionals of Principal Securities who are part of the Principal® Financial Network of South Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161