Principal^® Financial Network of South Florida

Principal^® Financial Network of South Florida is a group of local offices representing Principal^® and is made up of a diverse and experienced team of management and support staff. We are proud of our heritage and our multi-cultural personality. In addition to English, we can speak a variety of languages, including: Spanish, Portuguese, Russian, French and Italian.

Working with us

If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.

See our office locations & financial professionals

If you’re looking for a financial services product, we can help you find a local financial professional at Principal^® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.

See a list of financial professionals in South Florida to contact one directly. Or, email Ann Cohen or give her a call at 954-885-5101.

Our alliances & associations

Chambers of Commerce

• Miramar Pembroke Pines Chamber of Commerce
• Latin Chamber of Commerce of the United States (CAMACOL)

Associations

• Big Brothers Big Sisters of Broward
• Boys & Girls Club of Broward
• Miami Dolphins Foundation
• Latin Builders Association
• WIFS Gold Coast

Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.

An inclusive culture and tools to build your career

The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.

Meet the management team

Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.

Ron Piccinini, CLU^®, ChFC^®, CLF^®, RICP^®- Regional Managing Director

Ron leads our organization with over 30 years of industry experience. His team focuses on the culture of heartfelt relationships and helping people set and achieve their financial goals.

Ron is the Past President of the General Agents and Managers Association in Tampa Bay, and the Past President of the National Association of Insurance and Financial Advisors in Tampa Bay. He is the recipient of the General Agents and Managers Association National Management Award and is a qualifying member of the Million Dollar Round Table (MDRT). Ron has also been awarded by GAMA The Diamond Plus International Management Award in 2011, 2012, 2013, and 2016 and won the GAMA Front-line Excellence Award in 2014, 2016, and 2017. Ron qualified for the Top Trophy of Principal Financial Group in 2014, 2015, and 2016 as the #1 Managing Director in the company and he has qualified 4 years for the Management Achievement Round Table.

He resides in Palm Harbor, Florida with his fiancé Kelly Marie.

Contact information
813-872-5858
piccinini.ron@principal.com
Connect with me on Linkedin

Lou Barrionuevo CLU^®, ChFC^®, CLF^®, LUTCF^® - Senior Managing Director

Lou oversees the growth and development of the southeast Florida region and leads his office with decades of experience and knowledge in this ever-changing dynamic and fast paced multi-cultural global investment community.

Through his leadership he has created a vibrant culture of heartfelt relationships, where his team focuses on helping people, whether they be financial professionals or clients looking to identify, set and plan to achieve their financial goals.

Originally an immigrant from Cuba in the 60s, Lou was raised here in the South Florida Community. Lou is married and has three beautiful grown daughters; he continues to serve the community in various professional organizations and he and his wife are very active in their faith as Jehovah’s Witnesses.

Contact information
954-885-5111 or 786-257-2222
barrionuevo.lou@principal.com

Ann Cohen, CLF^® - Site Coordinator

Ann oversees the day to day activity around helping our financial professionals run compliant, efficient offices as well as many other office functions and off-site events. With close to 50 years experience in the financial services industry, Ann is passionate about better serving our clients and our financial professionals.

Ann and her husband David are long time residents of Cooper City, Florida; have two grown children and one grandchild. If they are not visiting their grandchild, they enjoy spending any free time traveling the world.

Contact information
954-885-5101
cohen.ann@principal.com

Maria I. Hernandez - Business Development Consultant

Maria's focus is on assisting the managers in building the organization with prospective financial professionals. She constantly searches the tri-county area using referrals, sponsorship and resumes to come across candidates.

Maria lives in Delray Beach, Florida and enjoys spending time with friends and family, and her pet Yorky, Duncan.

Contact information
954-885-5114
hernandez.maria.i@principal.com

Laura Grell - Candidate Experience Consultant

Laura started with Principal in October 2017 and has over a year of experience in recruiting and HR support. She specializes in candidate experience and delivering quality recruiting/selection assistance.

Laura earned her bachelor’s degree in Marketing with an emphasis in Sales Management from the University of Northern Iowa.

Laura stays active by working out and golfing. She enjoys spending time with family and friends and traveling to new places.

Contact information
515-878-6326
grell.laura@principal.com

Ginny Otero - Manager, Field Operations

Ginny joined Principal in 2015 and has over 30 years of experience in the financial services industry.  Ginny focuses her day to day activity on leading her team of New Business Consultants in our Region.  Partnering with the New Business Consultants, Ginny and her team focus on providing support in the area of New Business submission and processing to ensure our Financial Professionals can focus on building relationships and creating a positive experience for their clients. Ginny is a lifelong resident of Tampa, FL where she and her husband, Max raised their 2 children.  She enjoys the beaches, cycling, kayaking, gardening, cooking and spending time with family and friends.

Contact information
813-872-5856
otero.ginny@principal.com

Ileana Brink - New Business Consultant

Ily assists the financial professionals in the Coral Gables office with new business processing and follow-up as well as assisting with marketing campaigns to create new opportunities. "The best part of my job is helping and interacting with the sales force," she states. Bi-lingual (English and Spanish), and of Cuban decent, Ily has lived in South Florida since 1968. She resides in Miami and enjoys shopping, traveling, reading and spending time with her son Bobby and wife Stacia and her beautiful grandchildren.

Contact information
786-257-2239
brink.ileana@principal.com

Doreen Campbell - New Business Consultant

Doreen serves as a New Business Consultant where she enjoys interacting with the sales force. Very active in her community, she serves as Treasurer on the Board of Directors for Excelsior High School and she volunteers her time when she can with the Kiwanis Club of Lauderdale Lakes, FL. Doreen has lived in Broward County since 1987 with her husband and enjoys reading, dancing, listening to music and sports.

Contact information
954-660-5877
campbell.doreen@principal.com

Sandra Pollock Wallace - New Business Consultant

Sandra works with the financial representatives in the Miramar office handing all aspects of new business processing, from the implementation of marketing programs and operational strategies, serving as a liaison with our home office underwriting team and making sure all files are compliant.

Community involvement is important in her life and she is a member of Immanuel Temple Church of Pembroke Pines where she serves as President of the Stewardess Ministry, Co-Chair on the Women's Ministry for Sistah's Month, ICare Leader and Finance Team, Intercessory Ministry, Missionary Ministry 2nd VP and President of the yearly Thanksgiving Project. Sandra is a Certified Assisted Living Manager and supports local organizations such as Eastern Sta; and serves as her family reunion president. The Wallaces are long-time residents of South Florida.  In 2012 Sandra and her husband Lee became grandparents for the first time when their son Lee III and his wife Traneka welcomed beautiful baby Lorriel Chanel to the family.

Contact information
954-885-5140
wallace.sandra@principal.com

Karen Ruiz - New Business Consultant

Karen has over 20 years of experience in financial services administration and is responsible for general administrative work in the Miramar office working side -by -side her team of financial professionals as a liaison with home office departments including communications, marketing, underwriting and sales support. Karen holds her 215 License for Life & Health Insurance in Florida. She is known for her work ethic, high attention to detail and states: "My goal in the office is to give my 'all' and provide top of the line client and agent service," she affirms, "I truly love what I do!" A native of Peru, Karen speaks three languages: Spanish, Portuguese and English. She enjoys sharing time with her family.

Contact information
954-885-5140
ruiz.karen@principal.com

Madeline Menendez - New Business Consultant

Mady works out of the Coral Gables office and thoroughly enjoys assisting her team of agents with everything from seeking marketing tools for prospecting, prepping presale packets to ultimately processing applications thru their culmination. She credits her 25 years in the healthcare industry for many of her skills such as assisting agents with their prospecting needs, focus on providing elite customer service as well as maintaining a positive and upbeat attitude in this ever-changing industry. Mady enjoys spending time with friends and family seeking new eateries in her native Miami, the beach, gardening, exercising and most of all traveling.

Contact information
786-257-2214
menendez.madeline@principal.com

Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.

Miramar office

3401 SW 160th Avenue, Suite 400
Miramar, FL 33027
954-885-5101
Directions to the Miramar office

Miami office

703 Waterford Way., Suite 190
Miami, FL 33127
786-257-2200
Directions to the Miami office