Principal® Financial Network of South Florida
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in South Florida to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.
Ron Piccinini, CLU®, ChFC®, CLF®, RICP®- Regional Managing Director

Ron leads the West Central/South Florida region with over 30 years of industry experience. His team focuses on the culture of heartfelt relationships and helping people set and work towards achieving their financial goals. Ron is the Past President of the General Agents and Managers Association in Tampa Bay, and the Past President of the National Association of Insurance and Financial Advisors in Tampa Bay. He is the recipient of the many industry and company awards and is a qualifying member of the Million Dollar Round Table (MDRT)*. He resides in Palm Harbor, Florida with his fiancé Kelly Marie.
Contact information
813-872-5858
piccinini.ron@principal.com
Connect with me on Linkedin
Steven Saladino, RICP®, LACP, LUTCF®, Sr. Managing Director

Prior to entering the financial services industry Steven proudly served in the US Army’s 82nd Airborne Division as a paratrooper. With over 30 years industry experience Steven focuses on revenue growth and developing and building the sales team in our West Central & South Florida regions. Steven is actively involved in the National Association of Insurance and Financial Advisors, Women in Insurance and Financial Services, National Association of Benefits and Insurance Professionals, and Grace Family Church. In his personal time, Steven and his wife Alisa enjoy spending time with their three sons and reside in Tampa, Florida.
Contact information
813-872-5869
saladino.steve@principal.com
Connect with me on Linkedin
Richard A. Long, LUTCF® - Associate Managing Director

Richard joined Principal in 2018 with over 28 years in the industry. He actively recruits new and experienced financial professionals to our local firm.
He is married to Nubia with one daughter and resides in Westchase, Tampa Forida.
Contact information
813-872-5843
long.richard@principal.com
Connect with me on Linkedin
Maria I. Hernandez - Business Development Consultant
Maria partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.
Contact information
954-885-5114
hernandez.maria.i@principal.com
Marie Foy - Business Development Consultant
Marie partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.
Contact information
813-872-5888
Foy.Marie@principal.com
New business consultants
New business consultants are responsible for consulting and managing new business case design and submission. We partner with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.
Ileana Brink - New Business Consultant
Contact information
786-257-2239
brink.ileana@principal.com
Karen Fast - New Business Consultant
Contact information
813-371-6927
fast.karen@principal.com
Madeline Menendez - New Business Consultant
Contact information
786-257-2214
menendez.madeline@principal.com
Karen Ruiz - New Business Consultant
Contact information
954-885-5140
ruiz.karen@principal.com
Sandra Pollock Wallace - New Business Consultant
Contact information
954-885-5140
wallace.sandra@principal.com
Suzie Daggett - Candidate Experience Consultant
Suzie partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.
Contact information
515-246-4983
daggett.suzie@principal.com
Connect with me on LinkedIn
Lisa Rinehart - Regional Talent Acquisition Consultant

Lisa has over 25 years of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.
Contact Information
559-214-2123
rinehart.lisa@principal.com
Connect with me on Linkedin
Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.
Aventura office
2875 NE 191st St Suite 500
Aventura, FL 33180
954-885-5143
Directions to the Aventura office
Jerry Attento attento.jerry@principal.com 954-885-5143 Website |
Coral Springs office
1750 N. University Dr. #221
Coral Springs, FL 33071
954-885-5065
Directions to the Coral Springs office
Richard Goldberg, CLU®, ChFC®, CFP®, AIF® goldberg.richard@principal.com 954-885-5065 Connect with me on LinkedIn | Avi Mesch, CLU®, ChFC®, AIF® mesch.avi@principal.com 954-885-5064 Connect with me on LinkedIn |
Lakewood Ranch office
7822 Bowspirit Way
Lakewood Ranch, FL 34202
630-205-2547
Directions to the Lakewood Ranch office
Mark Kaszubski kaszubski.mark@principal.com 630-205-2547 |
Miami office
703 Waterford Way, Suite 190
Miami, FL 33126
786-257-2200
Directions to the Miami office
Marc Liebeskind, LUTCF liebeskind.marc@principal.com 954-885-5113 Connect with me on LinkedIn | Robert Pulles, CFP® pulles.robert@principal.com 786-257-2209 Connect with me on LinkedIn Website |
Eddy Mendoza mendoza.eddy@principal.com 786-257-2205 Connect with me on LinkedIn | Eugene Shnaydman shnaydman.eugene@principal.com 954-885-5119 |
Myrthia Moore, MsEd, MFT moore.myrthia@principal.com 786-257-2221 | Zack Soria soria.zack@principal.com 786-321-4472 Connect with me on LinkedIn |
Jim Pappas pappas.jim@principal.com 786-257-2215 | Victor Yedid, LUTCF yedid.victor@principal.com 954-885-5083 Connect with me on LinkedIn |
* Million Dollar Round Table (MDRT) annual membership demonstrates qualifying production and meeting minimum production levels and payment of annual dues. Qualification should not be perceived as a recommendation or an endorsement of services After achieving 10 years of membership, applicants can continue to submit proof of production by certifying letter until they achieve Top of the Table. https://www.mdrt.org/join/member-requirements/
The Financial Professionals of the Principal® Financial Network of South Florida are licensed in AL, AZ, CA, CO, CT, DE, FL, GA, HI, IL, MD, MA, MI, MO, MT, NV, NJ, NY, NC, OH, PA, SC, TN, TX, UT, VT, and VA (some or all states) to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third party entities.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: Financial Professionals of Principal Securities who are part of the Principal® Financial Network of South Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161