Principal® Financial Network of South Florida
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in South Florida to contact one directly.
Our alliances & associations
Chambers of Commerce
- Miramar Pembroke Pines Chamber of Commerce
- Greater Miami Chamber of Commerce
- Latin Chamber of Commerce of the United States (CAMACOL)
Associations
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.
Ron Piccinini, CLU®, ChFC®, CLF®, RICP®- Regional Managing Director
Ron leads our organization with over 30 years of industry experience. His team focuses on the culture of heartfelt relationships and helping people set and achieve their financial goals.
Ron is the Past President of the General Agents and Managers Association in Tampa Bay, and the Past President of the National Association of Insurance and Financial Advisors in Tampa Bay. He is the recipient of the General Agents and Managers Association National Management Award and is a qualifying member of the Million Dollar Round Table (MDRT). Ron has also been awarded by GAMA The Diamond Plus International Management Award in 2011, 2012, 2013, and 2016 and won the GAMA Front-line Excellence Award in 2014, 2016, and 2017. Ron qualified for the Top Trophy of Principal Financial Group in 2014, 2015, and 2016 as the #1 Managing Director in the company and he has qualified four years for the Management Achievement Round Table.
He resides in Palm Harbor, Florida with his fiancé Kelly Marie.
Contact information
813-872-5858
piccinini.ron@principal.com
Connect with me on Linkedin
Steven Saladino, RICP®, LACP, LUTCF®, Sr. Managing Director
Prior to entering the financial services industry Steven proudly served in the US Army’s 82nd Airborne Division as a paratrooper. With over 30 years industry experience Steven focuses on revenue growth and developing and building the sales team in our West Central & South Florida regions. Steven is actively involved in the National Association of Insurance and Financial Advisors, Women in Insurance and Financial Services, National Association of Benefits and Insurance Professionals, and Grace Family Church. In his personal time, Steven and his wife Alisa enjoy spending time with their three sons and reside in Tampa, Florida.
Contact information
813-872-5869
saladino.steve@principal.com
Connect with me on Linkedin
Richard A. Long, LUTCF® - Associate Managing Director
Richard joined Principal in 2018 with over 28 years in the industry. He actively recruits new and experienced financial professionals to our local firm.
He is married to Nubia with one daughter and resides in Westchase, Tampa Forida.
Contact information
813-872-5843
long.richard@principal.com
Connect with me on Linkedin
Maria I. Hernandez - Business Development Consultant
Maria partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.
Contact information
954-885-5114
hernandez.maria.i@principal.com
Dawn Williams - Site Coordinator
The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Dawn, is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely manner.
Contact information
813-872-5881
williams.dawn@principal.com
New business consultants
New business consultants are responsible for consulting and managing new business case design and submission. We partner with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.
Ileana Brink - New Business Consultant
Contact information
786-257-2239
brink.ileana@principal.com
Madeline Menendez - New Business Consultant
Contact information
786-257-2214
menendez.madeline@principal.com
Karen Ruiz - New Business Consultant
Contact information
954-885-5140
ruiz.karen@principal.com
Sandra Pollock Wallace - New Business Consultant
Contact information
954-885-5140
wallace.sandra@principal.com
Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.
Miramar office
3401 SW 160th Avenue, Suite 400
Miramar, FL 33027
954-885-5101
Directions to the Miramar office
| Jerry Attento attento.jerry@principal.com 954-885-5143 Website | Avi Mesch, CLU®, ChFC®, AIF® mesch.avi@principal.com 954-885-5064 Connect with me on LinkedIn |
| Bruce Fletcher fletcher.bruce@princor.com 954-742-1300 | Eugene Shnaydman shnaydman.eugene@principal.com 954-885-5119 |
| Richard Goldberg, CLU®, ChFC®, CFP®, AIF® goldberg.richard@principal.com 954-885-5065 Connect with me on LinkedIn | Zack Soria soria.zack@principal.com 786-321-4472 Connect with me on LinkedIn |
| Marc Liebeskind, LUTCF liebeskind.marc@principal.com 954-885-5113 Connect with me on LinkedIn | Victor Yedid, LUTCF yedid.victor@principal.com 954-885-5083 Connect with me on LinkedIn |
Miami office
703 Waterford Way, Suite 190
Miami, FL 33126
786-257-2200
Directions to the Miami office
| Eddy Mendoza mendoza.eddy@principal.com 786-257-2205 Connect with me on LinkedIn | Jim Pappas pappas.jim@principal.com 786-257-2215 |
| Myrthia Moore, MsEd, MFT moore.myrthia@principal.com 786-257-2221 | Robert Pulles, CFP® pulles.robert@principal.com 786-257-2209 Connect with me on LinkedIn Website |
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The Financial Professionals of the Principal® Financial Network of South Florida are licensed in AL, AZ, CA, CO, CT, DE, FL, GA, HI, IL, MD, MA, MI, MO, MT, NV, NJ, NY, NC, OH, PA, SC, TN, TX, UT, VT, and VA (some or all states) to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third party entities.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: Financial Professionals of Principal Securities who are part of the Principal® Financial Network of South Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161