Principal® Financial Network of West Central Florida
The Principal® Financial Network of West Central Florida, with its multiple locations, is a client-focused financial services organization representing Principal®. We help individuals, businesses and their employees establish priorities and develop strategies to achieve financial success. Our financial professionals will work closely with you on a consultative needs-based approach to find solutions that will help you reach your financial goals.
Working with us
If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & financial professionals
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of financial professionals in West Central Florida to contact one directly.
Our community involvement & events
Helping people is an important part of our culture at Principal®. That's why we in the Tampa Bay office, work together to give back in a variety of ways. Some of the ways we give back to our community is through providing donations, resources and volunteering at various local organizations, like Metropolitan Ministries, United Way, MADD and Feeding Tampa Bay among many others.
Financial professionals and Principal® staff from the Tampa office volunteering at Metropolitan Ministries. We helped in the kitchen preparing meals and serving people and we also helped in their thrift shop sorting and organizing clothes and putting them out for sale.
Associations we are involved with
Chamber of Commerce
- Temple Terrace (Uptown) Chamber of Commerce
- Greater Brandon Chamber of Commerce
- Greater Riverview Chamber of Commerce
- Safety Harbor Chamber of Commerce
- Ocala/Marion County Chamber & Economic Partnership
Associations
- FINSECA
- Million Dollar Round Table
- National Association of Insurance & Financial Advisors (NAIFA)
- Florida Association of Veteran Owned Businesses
- Westshore Alliance
- Secure Finance Network
- Kiwanis International
- Women in Insurance & Financial Services (WIFS)
- National Association of Benefits & Insurance Professionals (NABIP)
- CFP Association
- Leadership Pinellas
The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third-party entities.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.
Ron Piccinini, CLU®, ChFC®, CLF®, RICP®- Regional Managing Director
Ron leads the West Central/South Florida region with over 30 years of industry experience. His team focuses on the culture of heartfelt relationships and helping people set and work towards achieving their financial goals. Ron is the Past President of the General Agents and Managers Association in Tampa Bay, and the Past President of the National Association of Insurance and Financial Advisors in Tampa Bay. He is the recipient of the many industry and company awards and is a qualifying member of the Million Dollar Round Table (MDRT)*. He resides in Palm Harbor, Florida with his fiancé Kelly Marie.
Contact information
813-872-5858
piccinini.ron@principal.com
Connect with me on Linkedin
Steven Saladino, RICP®, LACP, LUTCF®, Sr. Managing Director
Prior to entering the financial services industry Steven proudly served in the US Army’s 82nd Airborne Division as a paratrooper. With over 30 years industry experience Steven focuses on revenue growth and developing and building the sales team in our West Central & South Florida regions. Steven is actively involved in the National Association of Insurance and Financial Advisors, Women in Insurance and Financial Services, National Association of Benefits and Insurance Professionals, and Grace Family Church. In his personal time, Steven and his wife Alisa enjoy spending time with their three sons and reside in Tampa, Florida.
Contact information
813-872-5869
saladino.steve@principal.com
Connect with me on Linkedin
Richard A. Long, LUTCF® - Associate Managing Director
Richard joined Principal in 2018 with over 28 years in the industry. He actively recruits new and experienced financial professionals to our local firm.
He is married to Nubia with one daughter and resides in Westchase, Tampa Forida.
Contact information
813-872-5843
long.richard@principal.com
Connect with me on Linkedin
Maria I. Hernandez - Business Development Consultant
Maria partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.
Contact information
954-885-5114
hernandez.maria.i@principal.com
Dawn Williams - Site Coordinator
The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Dawn, is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely manner.
Contact information
813-872-5881
williams.dawn@principal.com
New business consultants
New business consultants are responsible for consulting and managing new business case design and submission. We partner with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.
Ileana Brink - New Business Consultant
Contact information
786-257-2239
brink.ileana@principal.com
Madeline Menendez - New Business Consultant
Contact information
786-257-2214
menendez.madeline@principal.com
Karen Ruiz - New Business Consultant
Contact information
954-885-5140
ruiz.karen@principal.com
Sandra Pollock Wallace - New Business Consultant
Contact information
954-885-5140
wallace.sandra@principal.com
Interested in meeting with a financial professional near you? Great! Check the list below to see who’s available in your area and learn more.
Fort Myers office
12670 New Brittany Blvd., Suite 203
Fort Myers, FL 33907
239-461-0001
Directions to the Fort Myers office
| Devon Philip philip.devon@principal.com 239-461-0001 | Dwight T. Philip |
Lakeland office
140 Fitzgerald Rd. Suite #2
Lakeland, FL 33813
863-701-7402
Directions to the Lakeland office
Lakewood Ranch office
7822 Bowspirit Way
Lakewood Ranch, FL 34202
630-205-2547
Directions to the Lakewood Ranch office
| Mark Kaszubski kaszubski.mark@principal.com 630-205-2547 |
Lutz office
17852 North US Hwy 41
Lutz, FL 33549
813-961-7940
Directions to the Lutz office
Naples office
3395 Cayman Lane
Naples, FL 34119
239-564-0366
Directions to this Naples office
New Port Richey office
5320 Main Street
New Port Richey, FL 34652
727-847-2277
Directions to the New Port Richey office
Ocala offices
50 S.E. 16th Ave
Ocala, FL 34471
352-629-6556
Directions to this Ocala office
201 SW 2nd Street #101
Ocala, FL 34471
352-351-3770
Directions to this Ocala office
Odessa office
13134 Royal George Avenue
Odessa, FL 33556
813-610-2333
Directions to the Odessa office
Sarasota office
2803 Fruitville Road, Suite 120
Sarasota, FL 34237
352-629-6556
Directions to the Sarasota office
| Matthew R. Reed matthew@monarch-wmg.com 813-872-5857 Website | Nelson Saladino nelson@monarch-wmg.com 813-371-6925 Website |
Tampa offices
4830 W. Kennedy Blvd., Suite 550
Tampa, FL 33609
813-870-0111
Directions to this Tampa office
4014 Gunn Hwy, Ste 180
Tampa, FL 33618
813-319-0891
Directions to this Tampa office
| William F. Daines II, CLU®, ChFC®, LUTCF will@dainesfinancial.com 813-319-0891 Website | Larry Bryant, ChFC® larrybryant@lbryant.com 813-319-0891 Website |
| Will Daines III, CFP® wdaines@dainesfinancial.com 813-319-0891 Website Connect with me on LinkedIn |
3401 W. Cypress St. Ste 203
Tampa, FL 33607
813-210-9680
Directions to this Tampa office
| Ron Moore ron@provbenefit.com 813-210-9680 |
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* Million Dollar Round Table (MDRT) annual membership demonstrates qualifying production and meeting minimum production levels and payment of annual dues. Qualification should not be perceived as a recommendation or an endorsement of services After achieving 10 years of membership, applicants can continue to submit proof of production by certifying letter until they achieve Top of the Table. https://www.mdrt.org/join/member-requirements/
The Financial Professionals in the Principal® Financial Network of West Central Florida are licensed in AZ, CA, CO, FL, GA, ID, IL, IN, IA, KS, MA, MI, MN, MT, NE, NV, NM, NY, ND, OH, OR, PA, SD, TX, UT, WA, WY, (some or all states) to offer life insurance (including variable life), annuities (including variable annuities) and securities.
This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third party entities.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800-247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Non-securities registered; insurance licensed financial professional
Important Consumer Information: Financial Professionals of Principal Securities who are part of the Principal® Financial Network of West Central Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states. This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.