As an experienced financial professional, your practice is grounded in your skills, relationships you've build, and trust you've cultivated. As your business grows and matures, you may need greater flexibility, a change in ownership structure, or a distribution team that helps you preserve your independence and culture, and strengthens your ability to give client-first advice. That’s the Principal Financial Network.
When you join the Principal Financial Network, you join the nationwide affiliated group of financial professionals who work with the Principal Financial Group. We’re not like other financial services companies: We provide a hands-on support model, development opportunities, and white-glove transitions for your clients. It’s why when financial professionals join us, they stay with us. The Principal Financial Network is the right fit to help you meet your personal and professional goals.
When you work hard, you should be recognized. The Principal Financial Network offers full ownership and flexible contracts, with no requirements to sell proprietary products and no product or carrier minimums, to accommodate your business on your terms. That gives you the freedom to control your schedule and income.
At the Principal Financial Network, we support your choice of affiliation, from one-person practices to growing teams. As a Principal financial professional, you have a number of options to structure your compensation and benefits that are aligned to your objectives and client needs, including:
Competitive payouts of up to 95% based on your gross dealer concessions
Comprehensive, beyond-the basics compensation and benefits
Wellness program and retirement plans, if needed
Personalized expertise, products, and support can help you refine your business strategy, expand your market reach, and position your practice for sustainable growth. You’ll find that as a Principal Financial Network financial professional. You’ll work with experienced leaders and gain access to in-depth development programs tailored to your practice goals. We’ll partner to analyze:
your prospecting and marketing
the sales and service process
potential skill development
product offerings
teaming and staffing levels
You know what’s best for your business and your clients. The Principal Financial Network culture of continuous learning and training enables you to get what you need, when you need it. No matter if you’re a sole practitioner, bringing your own brand to the Principal Financial Network, or want to join or expand a team, you’ll be able to tap into regional office teams who provide:
business plan and strategic marketing consulting and coaching
data analytics to assess your existing book of business
local market development as well as access to national market opportunities
staffing, team agreements, business valuation, and compensation planning best practices and documentation
help to hire, train, and support your valuable talent and staff and fine tune team productivity
contingency planning to help protect your clients, including succession agreements and client communication
technology-enabled collaboration and communication for team members
I’ve been seeking a place that allows me to run my business the way I want. Principal gives me that independence, and the transition has generally been seamless.
The regional managing director’s sincerity, enthusiasm, and ability to listen and problem solve were ultimately the reasons I decided to come to Principal.
Principal resources can help you gather data and prioritize your needs and goals for every life stage of your career. Our strategic recommendations help you understand how to retain key employees, guide your business through your retirement or unexpected events, and provide financially for your employees and your loved ones.
Our award-winning research helps you best understand how to adapt and grow to deal with evolving business issues. With the Principal Financial Network suite of product offerings, you’ll be able to find a just-right match for your clients’ differing goals and challenges, and tap into technology efficiencies, including:
Top 3
401(k) service provider
No. 2
provider, group benefits
27th
largest manager, worldwide institutional assets under management
2025
World’s Most Ethical Companies®
Principal, a Fortune 500 company that’s been in business for nearly 150 years, is committed to helping customers and businesses make financial progress. Our culture is powered by 19,000 employees across the globe.