Whether you’re new to the business market or have established client relationships, Principal^® provides the tools, resources, and support you need to identify new opportunities and expand existing ones.

Help your clients secure their business future with key person protection that can provide a benefit in the event of the loss of a key employee or owner. Our statistics show that 4 out of 10 business owners lack key person life insurance protection—representing a significant opportunity for growth.

Do your clients have a strategy in place to transfer their business to the right people, at the right time, and for the right amount? We’ll help you identify and implement a buy-sell strategy that’s appropriate for your clients’ unique needs and characteristics.

Deliver competitive employee benefit solutions that make an impact. With 42% of owners reporting that benefits packages help attract and retain key employees, we offer various options including bonus plans, deferred compensation, and benefit restoration plans.