Financial Professionals Third-party administrators Growth-focused strategy

Third-party administrators

Grow your business with support of a dedicated team.
Women discussing strategy with their TPA

TPAs play a key role in our growth strategy, just as they have for nearly 25 years.

Leading the way with TPAs

157%

TPA sales increase in 4 years

Top 3

TPA recordkeeper

19,000

TPA plans

900

valued TPA relationships

Business partners look over their finances to determine if a TPA is right for their business.
TPA-focused infrastructure

Sales and strategy
Drive TPA plan growth, TPA advocacy, and help increase profitability.

TPA care
Help efficiently administer your clients’ plans and manage your Principal block of business.

Customer care
Dedicated, specialized care for mutual clients and plan-specific needs.
Dedicated sales and strategy support

The TPA distribution director team is here to help you:

  • Increase sales and revenue
  • Advocate the value of TPAs
  • Build your prospect pipeline
  • Stand out from the competition
  • Harness efficiencies

Plus, nearly 70 local representatives and 45 internal wholesalers.

A TPA smiling as he helps co-workers.
Competitive compensation for the value you provide to our mutual clients
  • Up-front installation expense allowance for all plans, including startups
  • Ongoing asset-based compensation on all plans when block is $10M+

Reach out to your Principal® representative to learn more about the Principal TPA EdgeSM Compensation program.
A woman reviewing her finances to consider hiring a TPA
Ready to grow your business with Principal?

Contact your TPA distribution director (PDF) or local representative today.

Learn more about partnering together

Footnotes

TPA service arrangement since 2001. Increase in TPA plan assets sold from 2020 to 2024, excluding Simply Retirement by Principal ® , as of Dec. 31, 2024. Percentage of total DC recordkeeping assets using TPA, PLANSPONSOR Recordkeeping Survey, July 2024. Principal TPA plan data, including Simply Retirement by Principal ® , as of Dec. 31, 2023. As of February 2025. TPA must have a signed Principal TPA Edge Agreement, TPA Installation Expense Allowance Agreement, and TPA Installation Expense Allowance Agreement–Defined Benefit, and the terms of these agreements will govern what payments, if any, will be made to the TPA firm.

Important information

All images are for illustrative purposes.

The subject matter in this communication is educational only and provided with the understanding that Principal® is not rendering legal, accounting, investment, or tax advice. You should consult with appropriate counsel, financial professionals, and other advisors on all matters pertaining to legal, tax, investment, or accounting obligations and requirements.

Simply Retirement by Principal® 401(k) plan recordkeeping, and administrative services are provided through Decimal, Inc. dba Ubiquity Retirement + Savings (“Ubiquity”). Ubiquity is not affiliated with any plan and investment administrative services provided through Principal Life Insurance Company® or affiliated with any company of the Principal Financial Group®. Principal makes available the Separate Accounts and collective investment trusts for customers to select them through Simply Retirement by Principal. All other services and mutual funds are provided by service providers not affiliated with any company of the Principal Financial Group. Refer to related documents and agreements for more details on plan services available.

Insurance products and plan administrative services provided through Principal Life Insurance Company®. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker-dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, Iowa 50392.

Principal®, Principal Financial Group®, and Principal and the logomark design are registered trademarks of Principal Financial Services, Inc., a Principal Financial Group company, in the United States, and are trademarks and service marks of Principal Financial Services, Inc., in various countries around the world.