Award-winning retirement plan services
Retirement expertise you can count on
Count on our expertise to find the right solutions to help you attract and retain employees. As a total retirement solutions industry leader, we offer multiple options and a simplified experience that can help grow with your business.
And with Principal®, an award-winning recordkeeper,1 you can take advantage of having multiple retirement plans with one provider that can benefit you and your employees.
Named a top retirement service provider with 46 recognitions from micro to mega market segments1
Award-winning website technology
We use innovative technology to transform retirement experiences and supplement human interactions.
Our plan sponsor website was ranked #1, earning DALBAR’s 2024 Pyramid of Communications Excellence.7
Plan sponsor website
Our award-winning technology can help free up your time from the day-to-day aspects of the plan so you can focus on helping your participants create a more secure financial future based on their goals.
#1 Plan sponsor website7
Medal winner for8
- Homepages and dashboards
- Participant data and management
- Plan administration
Participant website
Your employees will experience our highly rated participant website.
Top 3 Plan participant website9
Medal winner for10
- Transactions
- Education
- Retirement planning, calculators, and tools
Easy to navigate
Modern
Responsive
Comprehensive
How we lead the way
Our story centers around our blend of people and evolving technology. Don’t take our word for it, check out the plan sponsor and the participant experiences for yourself.
For illustrative purposes only.
For illustrative purposes only. Standard text and data rates apply.
Available in Spanish
Principal® app
Our mobile app provides quick answers and lets participants efficiently make account changes. It's about helping them plan for the future while getting them back to living their lives as quickly as possible.
Download the Principal App:
The Principal® app earned DALBAR’s 2024 Pyramid of Communications Excellence for both the iOS and Android apps.12
Capabilities to help drive outcomes
Planning for retirement can be overwhelming for your employees. They have to figure out how much they may need to save and how long those savings may last while preparing for variables like the unpredictable market. That’s no easy task—especially when they go it alone. That’s where we can help.
Tailored
Tailored and personalized experience designed to help individuals with their unique needs.
Beyond retirement
Our services are designed to help participants beyond retirement savings.
Consolidated view
Participants can navigate to their retirement products in one place from a single sign-on.
Award-winning participant engagement
Principal is a leader in digital marketing13
PLANADVISER: A top-rated defined contribution plan provider for:14
- Enrollment materials, support, and processing
- Financial education/wellness resources
- Mobile app and website
Pension & Investments 2025 Eddy Awards for client campaigns
- 1st Place, Conversions
- 1st Place, Pre-retirement preparation
- 2nd Place, Financial wellness
- 3rd Place, Special projects
Plan Sponsor Council of America 2024 Signature Awards for client campaigns
- 1st Place, Emphasizing Diversity and Inclusion
2024 Insurance Marketing & Communications Association (IMCA) Showcase Awards for broad-based campaigns
- Silver, Nonqualified deferred compensations participant newsletter
- Bronze, Nonqualified deferred compensation education videos
- Bronze, 2023 Business owner insights
Our people-first approach makes us a top workplace for our employees
By purposefully investing in secure, reliable, and innovative technology, we strive to enhance our capabilities and exceed your expectations. Yet we know it’s our people who make the real difference. We’re proud our service teams are recognized for their efforts.
PLANADVISER: A top-rated defined contribution provider for:15
- Overall service for micro, small, medium, large, and mega plans
- Participant call centers/phone support
- Quality and consistency of client service teams
- Service to MEPS and PEPS
- Fee Structure for Advisors
PLANSPONSOR: Best-in-class plan sponsor and participant services.16
Escalent: A top-rated provider for:17
- Plan sponsor problem resolution
- Plan sponsor service/relationship team
- Consulting on plan design and best practices
Principal provides a workplace where our employees feel empowered to bring their best selves to work on your behalf every day. And Principal is recognized as one of the Ethisphere's World's Most Ethical Companies.18
Commitment to security
Principal® is proud to be named on the Forbes list of America’s Most Cybersecure Companies, highlighting our commitment to keep access to our customers’ assets and personal information secure.19
1. 2024 NAPA Advisors’ Choice Awards, Sept. 2024.
2. Based on number of plans, 2024 PLANSPONSOR Defined Benefit Administration Survey, July 2024.
3. Based on number of NQDC plans (excluding 457 plans), 2024 PLANSPONSOR Recordkeeping Survey, July 2024.
4. Based on number of ESOP plans, 2024 PLANSPONSOR Recordkeeping Survey, July 2024.
5. Based on number of 401(k) plan participants, 2024 PLANSPONSOR Recordkeeping Survey, July 2024.
6. Based on 2023 PRT sales based on assets. LIMRA U.S. Group Annuity Risk Transfer Survey, Q4 2023.
7. 2024 DALBAR Plan sponsor website rankings, Sept. 2024.
8. Corporate Insight, Retirement Plan Monitor - I Report, December 2023.
9. DALBAR Web Monitor, Q3 2023.
10. Corporate Insight, Retirement Plan Monitor Report, December 2023.
11. 4.8-star iOS App Store rating and 4.6-star Google Play Store rating as of Feb. 2024. Data rates may apply.
12. DALBAR’s 2024 Pyramid of Communications Excellence for both the iOS and Android apps, Q1 2024.
13. ©Escalent. Cogent Syndicated, Retirement Plan Advisor Trends, Oct. 2023.
14. 2024 PLANADVISER Retirement Plan Adviser Survey, Feb. 2025.
15. 2024 PLANADVISER Retirement Plan Adviser Survey, Feb. 2025.
16. 2024 PLANSPONSOR Defined Contribution Survey, Feb. 2025. We earned 17 best-in-class awards for 2025 and 196 best-in-class awards from 2010-2024.
17. ©Escalent. Cogent Syndicated, Retirement Planscape®, May 2024.
18. Ethisphere®, March 2023.
19. Forbes and SecurityScorecard, June 2023.
Insurance products and plan administrative services provided through Principal Life Insurance Company®, a member of the Principal Financial Group®, Des Moines, IA 50392.
3863668-092024 | 09/2024