Count on our expertise to find the right solutions to help you attract and retain employees. As a total retirement solutions industry leader, we offer multiple options and a simplified experience that can help grow with your business.
And with Principal®, an award-winning recordkeeper,
Ranked in all five market segments—Micro to Mega
#1
Defined benefit
Top 3
Defined contribution
Top 4
Pension risk transfer
We use innovative technology to transform retirement experiences and supplement human interactions.
Our plan sponsor website was ranked #1, earning DALBAR’s 2025 Pyramid of Communications Excellence.
Our award-winning technology can help free up your time from the day-to-day aspects of the plan so you can focus on helping your participants create a more secure financial future based on their goals.
#1 Plan sponsor website
Medal winner for
Homepages and dashboards
Plan sponsor support
Participant data and management
Your employees will experience our highly rated participant website.
Top 3 Plan participant website
Medal winner for
Transactions
Easy to navigate
Modern
Responsive
Comprehensive
Our story centers around our blend of people and evolving technology. Don’t take our word for it, check out the plan sponsor and the participant experiences for yourself.
For illustrative purposes only.
For illustrative purposes only. Standard text and data rates apply. Available in Spanish
Our mobile app provides quick answers and lets participants efficiently make account changes. It’s about helping them plan for the future while getting them back to living their lives as quickly as possible.
Download the Principal® app:
Rated 4.8 out of 5 stars on iOS App Store
The Principal® app earned DALBAR’s 2024 Pyramid of Communications Excellence for both the iOS and Android apps.
Planning for retirement can be overwhelming for your employees. They have to figure out how much they may need to save and how long those savings may last while preparing for variables like the unpredictable market. That’s no easy task—especially when they go it alone. That’s where we can help.
Tailored and personalized experience designed to help individuals with their unique needs.
Our services are designed to help participants beyond retirement savings.
Participants can navigate to their retirement products in one place from a single sign-on.
Award-winning participant engagement
Principal is a leader in digital marketing
PLANADVISER: A top-rated defined contribution plan provider for:
- Enrollment materials, support, and processing
- Financial education/wellness resources
- Mobile app and website
Pension & Investments 2025 Eddy Awards for client campaigns
- 1st Place, Conversions
- 1st Place, Pre-retirement preparation
- 2nd Place, Financial wellness
- 3rd Place, Special projects
Plan Sponsor Council of America 2025 Signature Awards for client campaigns
- 1st and 2nd Place, Emphasizing Diversity and Inclusion
- 2nd place, Promoting participation
- 3rd place, Provider innovation
2024 Insurance Marketing & Communications Association (IMCA) Showcase Awards for broad-based campaigns
- Silver, Nonqualified deferred compensations participant newsletter
- Bronze, Nonqualified deferred compensation education videos
- Bronze, 2023 Business owner insights
By purposefully investing in secure, reliable, and innovative technology, we strive to enhance our capabilities and exceed your expectations. Yet we know it’s our people who make the real difference. We’re proud our service teams are recognized for their efforts.
PLANADVISER: A top-rated defined contribution provider for:
- Overall service for micro, small, medium, large, and mega plans
- Participant call centers/phone support
- Quality and consistency of client service teams
- Service to MEPS and PEPS
- Fee Structure for Advisors
PLANSPONSOR: Best-in-class plan sponsor and participant services.
Escalent: A top-rated provider for:
- Plan sponsor problem resolution
- Plan sponsor service/relationship team
- Consulting on plan design and best practices
Principal provides a workplace where our employees feel empowered to bring their best selves to work on your behalf every day. And Principal is recognized as one of the Ethisphere's World's Most Ethical Companies.
Commitment to security and innovation
Principal® continues to lead the industry in cybersecurity through innovative technology solutions. Our commitment to protecting our customers' assets and personal information is demonstrated through award-winning capabilities like our CSO-recognized facial recognition for digital identity verification.
