Small business
When you’re a growing business, you have unique challenges. Principal® has trusted solutions.
Practical steps to financial wellness
Here’s how to build business and employee resilience to help guard against inflation, recession, and other financial risks.
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Helpful tips and ideas for your business
- Growing my business
- Protecting my business
- Supporting my employees
- Attracting & retaining my workforce
- Benefit best practices

4 types of employee benefits to help keep your business competitive
As a business owner you’re barraged with advice about how to be agile and adapt. Yet you’re also supposed to stay true to consistent business values.

Create a financial plan to help your business withstand bumpy times in 5 steps
From cash reserves to financial professionals, these key steps can help your business not only navigate a crisis but also build long-term resilience.

Want to improve employee engagement and performance? Look at mental health support.
Employees equate their mental well-being to their productivity and performance. Here’s how you can offer more support.

4 ideas: A business case study to help boost retention and resilience
See how this business has grown for generations while prioritizing its employees’ financial security.

Principal Business Owner Insights: How employee benefits help growing businesses
Our survey shows what small and midsize business owners prioritize and which plans they put in place. How do your priorities and plans compare?
Helpful tips and ideas for your business
Tools to help you and your growing business
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Compare your benefits
Get a quick look at what organizations of your size, industry, and region offer for benefits.
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Our nationwide network can help you design employee benefits and protection plans made for you and your business.
Expertise you can trust
No. 2 provider of total group benefits (dental, life, and disability) insurance1
No. 1 provider of employee stock ownership plans (ESOP)2
144,000+ total Principal small and midsize business customers3
Comprehensive business solutions
Employee retirement plans
Plans that help you stay competitive to attract—and retain—high-quality employees.
Group insurance
Flexible insurance solutions can be tailored for your budget and your employees’ needs.
Business and owner protection
Safeguard your business and yourself from both planned and unplanned events.
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Guides on trending issues
Get free step-by-step guides informed by Principal expertise and the experiences of employers like you.
1 Determined by fully insured employer groups in-force. Based on participants in LIMRA's 4th Quarter 2021 U.S. Workplace Benefits Life Insurance, Disability Insurance, Dental and Vision Plans and Supplemental In-force surveys. (April 2022)
2 Based on the number of plans, PLANSPONSOR 2023 Defined Contribution Recordkeeping Survey, July 2023.
3 Principal SMB Segmentation Market Overview Dashboard, data as of 4Q22 (Note: There is some overlap in counts where clients have multiple products across lines of business)
4 2023 Principal Sentiment survey of small and midsize employer customers (541) and employees (262) conducted between April 25, 2023 and May 7, 2023.