Employee benefits and retirement plan solutions Small business employee benefits

Small business employee benefits

Less than 500 employees

Small business

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Here’s how to build business and employee resilience to help guard against inflation, recession, and other financial risks.

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No. 2 provider of total group benefits (dental, life, and disability) insurance1

No. 1 provider of employee stock ownership plans (ESOP)2

144,000+ total Principal small and midsize business customers3

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September 22, 2023

Leveraging Technology for Financial Wellness

Digital tools play a role in increasing financial wellness for employers and employees. Learn what financial wellness means to small business owners, how digital tools and resources can create efficiencies in business and the financial impact, and how digital tools and resources can help recruit and retain employees in this tight labor market.


Isabella Casillas Guzman, Administrator, U.S. Small Business Administration

Amy Friedrich, President of Benefits and Protection, Principal

Peggy Shell, CEO and Founder, Creative Alignments

Rachel Hunter, Owner, A Florae

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1 Determined by fully insured employer groups in-force. Based on participants in LIMRA's 4th Quarter 2021 U.S. Workplace Benefits Life Insurance, Disability Insurance, Dental and Vision Plans and Supplemental In-force surveys. (April 2022)

2 Based on the number of plans, PLANSPONSOR 2023 Defined Contribution Recordkeeping Survey, July 2023.

3 Principal SMB Segmentation Market Overview Dashboard, data as of 4Q22 (Note: There is some overlap in counts where clients have multiple products across lines of business)

4 2023 Principal Sentiment survey of small and midsize employer customers (541) and employees (262) conducted between April 25, 2023 and May 7, 2023.