Employee benefits and retirement plan solutions Small business employee benefits

Small business employee benefits

Less than 500 employees

Small business

When you’re a growing business, you have unique challenges. Principal® has trusted solutions.

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Research and insights

Insights on top business issues and themes currently impacting small and midsize businesses (SMBs) and employees.

Principal® Business Owner Insights (annual)

How do your priorities and actions around protecting your business, your employees, and yourself compare to other business owners this year?

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Principal® SMB Sentiment Insights (quarterly)

What are other SMBs and employees like yours thinking about the topics impacting today’s workplace?

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Helpful tips and ideas for your business

    Attracting & retaining my workforce
    Supporting my employees
    Protecting my business
    Growing my business
    Benefit best practices

    Tools to help you and your growing business

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    Compare your benefits

    Get a quick look at what organizations of your size, industry, and region offer for benefits.

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    Assess your needs

    Answer just a few questions to get free, tailored strategies to safeguard your business, employees, and personal lifestyle.

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    Find a financial professional

    Our nationwide network can help you design employee benefits and protection plans made for you and your business.

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    Comprehensive business solutions

    Employee retirement plans

    Plans that help you stay competitive to attract—and retain—high-quality employees.

    Group insurance

    Flexible insurance solutions can be tailored for your budget and your employees’ needs.

    Business and owner protection

    Safeguard your business and yourself from both planned and unplanned events.

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    September 22, 2023

    Leveraging technology for financial wellness

    Digital tools play a role in increasing financial wellness for employers and employees. Learn what financial wellness means to small business owners, how digital tools and resources can create efficiencies in business and the financial impact, and how digital tools and resources can help recruit and retain employees in this tight labor market.


    Isabella Casillas Guzman, Administrator, U.S. Small Business Administration

    Amy Friedrich, President of Benefits and Protection, Principal

    Peggy Shell, CEO and Founder, Creative Alignments

    Rachel Hunter, Owner, A Florae

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    Expertise you can trust

    No. 2 provider of total group benefits (dental, life, and disability) insurance2

    No. 1 provider of employee stock ownership plans (ESOP)3

    144,000+ total Principal small and midsize business customers4

    Guides on trending issues

    Get free step-by-step guides informed by Principal expertise and the experiences of employers like you.

    1. 2024 Principal Sentiment survey of small and midsize non-employer customers (257) and employees (260) conducted between January 22 and February 14, 2024.

    2. Determined by fully insured employer groups in-force. Based on participants in LIMRA’s 4th Quarter 2021 U.S. Workplace Benefits Life Insurance, Disability Insurance, Dental and Vision Plans and Supplemental In-force surveys. (April 2022)

    3. Based on the number of plans, PLANSPONSOR 2023 Defined Contribution Recordkeeping Survey, July 2023.

    4. Principal SMB Segmentation Market Overview Dashboard, data as of 4Q22. (Note: There is some overlap in counts where clients have multiple products across lines of business)